I'm doing a project about commodity chains for my developmental studies class, and chose Fender guitars as my product. I've been researching online a bit, and came across the whole Corona/Ensenada stuff . . . I've got everything pretty much down, except for the source of Fender's woods. Do they buy directly from the source? Or do they outsource to lumber companies (in which case, I will need to dig a little deeper to find out where the lumber companies get their wood from)? Of course, I could make the (somewhat heinously false) assumptions that they would get Rosewood from India, Koa from Hawaii, Mahogany from Honduras, Ash from Central/Northeaster USA, etc. but this wouldn't work too well in academia.
I plan to call consumer relations at Fender tomorrow, but am just wondering if anyone here knows anything about this. It's a very fun project, and it's been really neat and all to find out how my future MIA jazz
is made/from.
I plan to call consumer relations at Fender tomorrow, but am just wondering if anyone here knows anything about this. It's a very fun project, and it's been really neat and all to find out how my future MIA jazz