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Avatar Neo price increase!

I bought a couple Avatar TB153 cabs in February for $450/each + shipping. China announced in late March that they were restricting the export of neodymium metal, so prices of neo speakers have spiked since that time. Now the TB153 is $589 + shipping for the neo 3015LF version while supplies last.

Based upon statements by cab builders here on TalkBass and elsewhere, Eminence and other speaker manufacturers may be ceasing production of neodymium magnet (Nd2Fe14B alloy) speakers at least in the near term if not forever. Increased mining of neodymium in the USA and Japan in the next few years could change the current trends, but neo magnets are vital to so many industries involving computers/electronics that the light-weight speaker market might not get back to neo for a long time depending on future market prices. The Nd2Fe14B alloy magnet is the strongest known permanent magnet per unit weight, hence the popularity for many products other than speakers.
 
I called Avatar today and spoke to Trevor (nice guy who ever he is.) They are SOLD OUT on the $489 410 Neo cabs. He seems to be a big fan of their ceramic cabs. They have a higher rating although they weigh around 90 pounds.

They will still sell the Neo cabs at their new higher prices for now. The cost of their Neo speakers has doubled, which bothers them a lot. They have built their entire line of bass cabs on the neo speaker. Now with much higher prices, they must adapt and hope customers adapt too.
 
This looks like a 2nd price increase. I purchased a 2x10 a few months ago just before the first price increase which was about $25. Looks like a 2x10 went up another $50. I was told back then they were going to offer ceramic as a lower cost alternative along with neo. It looks like this is still the case, but maybe the increase is moving them out of their price point. It seems like the cost of Avatar neos is climbing much higher than other cabs.