If a booker has no clue what they are booking, they deserve all they get..and its pot luck. If thats how you run a business in a notoriously fickle environment, go for it.
Most bookers say its a 52 week business model that needs to work. There is not a lot of dates that can screw up and be a bust. This because over the year, the other days need to cover them.
In an area that has hundreds of gigs a week..probably...within an hrs drive, there might not be 17 decent bands...(3x17) but there will be plenty of bands after those gigs. (when SM posts a cancellation, with hrs there can be 50 bands replying) there is a lot to go wrong or not be a successful event, so you need to know what you are doing or you don't have a business.
The number of managers or tenants changing hands is, imv, testimony of how precarious it can be.
I haven't been back to one place for 5 years and I think they've changed hands at least times...and that's not that unusual.
So yes, knowing what the bands look and sound like to match up with your clientele is basically rule 101
Most bookers say its a 52 week business model that needs to work. There is not a lot of dates that can screw up and be a bust. This because over the year, the other days need to cover them.
In an area that has hundreds of gigs a week..probably...within an hrs drive, there might not be 17 decent bands...(3x17) but there will be plenty of bands after those gigs. (when SM posts a cancellation, with hrs there can be 50 bands replying) there is a lot to go wrong or not be a successful event, so you need to know what you are doing or you don't have a business.
The number of managers or tenants changing hands is, imv, testimony of how precarious it can be.
I haven't been back to one place for 5 years and I think they've changed hands at least times...and that's not that unusual.
So yes, knowing what the bands look and sound like to match up with your clientele is basically rule 101