The decision to shut down Guitar World's Bass Guitar Magazine hit the staff very suddenly. As in - no notice. One day you have a job, next day, see ya! It came as a result of the declining sales in the magazine trade in general, not so much as a response to our sales. Within our market, we were doing well, but there are just less bass players in the world than say.... guitar players. GW also closed Guitar One, and Acoustic Guitar mags at the same time, so we had company.
It has become increasingly expensive to produce magazines in paper format, and with the internet being a free source of high quality (*cough*) information (*cough*), it's hard to compete. Most online mags fold up after not too long because 1) it costs money too 2) attracting advertisers is still the key to your survival 3) without money, you can't get the best content 4) without good content, it will suck hard and no one will read.
I feel bad for Bass Player, as you may know, I wrote for them for around 14 years. I left to pursue the gig at GWBG, (and got canned two years later) though most likely I wouldn't have survived at BP since the whole reason I pursued GWBG was because BP was going to cut my pay and contributions due to budget concerns.
That's what happens, it's corporate crap that has nothing to do with the content of the product. It's only about "how cheaply can we produce SOMETHING to sell". The staff at BP is trying to work with the budget they get, but look what happens - the corporate dicks fired Bill Leigh. Why? He was too expensive to keep around.
The corporate model is the problem, when you make a product only with the shareholder's profit in mind, and not the end user's satisfaction - that's what happens.
That is one of the reasons I like Bass Gear, it's run by people, (well... bass players actually). They are concerned with quality and content primarily. Of course, they want to be profitable too, but they stand a better chance of it because they are not a top-heavy organization that is trying to support a bunch of fat cats living a lifestyle. And they are not trying to appease stockholders. They have a unique approach to reviewing and I'm happy to be writing for them.
Ed,
I liked GWBG when it came out. It's nice that BP features a lot of upright players and obscure fusion folks, but I'm a meat and potatoes bassist. I'd rather read interviews about techniques used by Geezer Butler, Ian Hill, and Tim Commerford. I know BP has also done articles on these folks, but GWBG focused more on rock. If I had my way, I'd still have both mags coming to my door. Lots of great toilet reading time for me!

