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Bergantino NV158? ???

#343
GregC said:
According to TB's main forum page, there are nearly 222,000 members. For your 95% estimate to be close, there would have to be more than 4.4 million bassists worldwide. Color me very skeptical.

I have seen this type of conjecture before about brands that are TB favorites. I think TB has massive reach, particularly among English speakers.
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Possibly....Let's take my guess-ta-ment numbers out of the equation.

The point that I was "trying" to make.

Most bassist, whether their entry level or pro, haven't been to T.B., so no exposure to promotion of Berg cabinets.
Of the 9 local bass players I personally know, I'm the ONLY one that frequents T.B. at all.

Of the other musicians, (drummers, guitarists, keys, soundmen, a music store owner, ect.), I run with, none had ever heard of Berg when I touched on the subject recently.

This is what got me to thinking on posting a request to Jim to consider more outlets to make his cabinets available.
 
#349
shoot-r said:
Possibly....Let's take my guess-ta-ment numbers out of the equation.

The point that I was "trying" to make.

Most bassist, whether their entry level or pro, haven't been to T.B., so no exposure to promotion of Berg cabinets.
Of the 9 local bass players I personally know, I'm the ONLY one that frequents T.B. at all.

Of the other musicians, (drummers, guitarists, keys, soundmen, a music store owner, ect.), I run with, none had ever heard of Berg when I touched on the subject recently.

This is what got me to thinking on posting a request to Jim to consider more outlets to make his cabinets available.
Click to expand...

Many small brands would love wider distribution. However, it is not a matter of these companies 'considering' making their cabs/amps/basses more widely available, but rather a retailer considering if they he/she can actually make a reasonable profit by considering the profit margin x sales volume.

One of the hardest job that companies have in all categories is obtaining distribution/shelf space.

The other thing to consider (from my day job as a consultant to marketing/new products departments in many product categories) is that there has to be a match between the price point and image of the brand and the retailer. There are very few 'high end' bass shops around any more, and Jim seems to be in quite a few of them. So, where would he go to grow? Look what happened with Epifani coming out with a lower end line to cram through Musician's Friend. That company almost doesn't exist any more. The image of their high end stuff took a massive hit, and the quality of the low end stuff (from what I remember) crashed due to them not having the infrastructure to crank out a ton of 'foreign factory produced' high volume product.

That was my typical long winded way of saying 'Jim has it just about right', and my guess is, he's selling everything he can make, hopefully at a decent profit margin.

IMO!
 
#350
I will say again that I LOVE that Jim doesn't announce products until they are close to being in production, and he seems to always hit his promised introduction/ship date.

Another 'on time, field tested, well designed' product this week:bassist:
 
#355
Freddels said:
Jim Bergantino's place is in the next town over from me (10 minutes away) and I can't find any dealers around that carry Bergantino cabs.
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That makes perfect sense to me.

Since all Berg cabs are sold at the same price regardless of dealership (i.e., no discounting allowed), why bother having another Berg dealership within 10 minutes of home base? In this case, Jim's place is the dealership for that geographic area. He sells direct.

Regarding the question as to whether or not Jim is making any money (a question posed by others, not by you Freddels), the fact that he continues to manufacture cabs provides the answer to that question.

Jim is a well educated man. He is smart. He knows what he is doing, both cab design-wise and business-wise. He's been doing it for a long time. I trust his decision making, and I'm not about to suggest that I know better than him as to what business model is best for him. I choose to leave that up to him, while I sit back and enjoy his fantastic cabs.
 
#359
SactoBass said:
That makes perfect sense to me.

Since all Berg cabs are sold at the same price regardless of dealership (i.e., no discounting allowed), why bother having another Berg dealership within 10 minutes of home base? In this case, Jim's place is the dealership for that geographic area. He sells direct.

Regarding the question as to whether or not Jim is making any money (a question posed by others, not by you Freddels), the fact that he continues to manufacture cabs provides the answer to that question.

Jim is a well educated man. He is smart. He knows what he is doing, both cab design-wise and business-wise. He's been doing it for a long time. I trust his decision making, and I'm not about to suggest that I know better than him as to what business model is best for him. I choose to leave that up to him, while I sit back and enjoy his fantastic cabs.
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BIG +1
 
#360
shoot-r said:
Here at T.B. Bergantino's are "very" well thought of, but, (my guess), probably 95%+ of the bassist in the world have not discovered T.B. and, (my guess), 90%+ of the world's bassist have never even heard of Bergantino bass cabinets.

In the circle of musicians I run with, I'm the only one who'd ever heard of Berg's, (and I'd never heard of them before coming to T.B.)
This includes one friend who OWNS a local music store!

Jim needs to either expand his dealer outlets, or, have them available factory direct/mail order, as per Avatar, Carvin, ect.
Click to expand...

Why, if he's already selling every cab he builds?
 

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