Hi Ed,
This type of internet bass community possesses some of the best untapped resources (and talent pools) which will ultimately allow you to decisively gather GREAT advice, WELL-INFORMED "E-pinions", and CREATIVE "out of the box" methodologies pertaining to the development and launch of your Buyers Guide for Bass Guitar Magazine.
Right off the bat, my advice would be to let the bass-centric aficionados do the work for you!! I would establish a simple web-based interface residing on your primary
http://www.bassguitarmagazine.com/ website, whose sole purpose is to capture as much important gear specifications (your key Buyer's Guide data set) as possible (again, you guys set up the parameters and choices through a simple yet sticky pull-down menu or flash interface). Business-wise, the functional requirements of this data gathering page should efficiently allows luthiers and manufacturers (as well as knowledgeable consumers/players, etc.) to submit their own gear specs/product type according to your own pre-determined criteria.
If you kept this kind of information pooling site up for six months, word of mouth would ensure that your back-end database will be swamped with legitimate submissions. You could also run simple banner ads on other bass gear-related websites where luthiers and "gear whores" frequently travel to obtain additional attention from within the marketplace.
This is what I used to do at Sony Corporation Of America, News Corporation, and a few dotbombs that went public. Oh the joy of it all!!!
Dude, speaking of Bass Guitar Magazine, I just got off the phone with my bass pal Mike Visceglia. The V Man is ecstatic to be contributing to your magazine alongside yourself and Elton Bradman!!! Kudos!! He shoots, he scores!!!
You guys RULE!
Cheers,
Jay
edfriedland said:
What would you like to see in a Buyer's Guide for bass gear? What do you think is essential, and what is your wish list?