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Colored balls...

Instead of individually packaging each string in their own paper envelope with the gauge and position of the string on the packaging, some manufacturers now coil the entire set together in a plastic bag to minimize packaging.

Since that eliminates the 'instructions' on which string is which, they color code the ball ends so you can tell them apart.
 
Ah...so it's for those bassists WITH NO FINGERS who couldn't feel the difference between 45 and 105??

It's a company wide choice, and affects ALL the strings made. So while it's fairly easy for us to delineate between bass strings, it's not very easy for guitars, especially when you're talking about the plain strings used.


But which manufacturer? Or is it more than one?

D'Addario was the first, but now it is very commonplace. Others are Dunlop, LaBella, Dean Markley (if they're still around), Fender, Rotosound, etc..
 
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One manufacturer uses dices with a number for each of the strings that you just slide off when installing them instead of colored balls.

That was LaBella. I'm curious if they still do that, as I know they moved to the colored ball ends now. I can't imagine it was easy to do; a lot more labor involved using the numbered dice.
 
The D'Addarios I use have the different color ball-ends. On bass, arguably not that big of a deal. For newer bassists, though, it is probably a HUGE help. On guitar, even after 35 years, I have to really look at the difference between the plain strings. It doesn't take a but a moment but the color helps me just grab that ball-end and pull it out of the bunch for install. Just really cuts the work. Granted, I do work in well-lit areas. I can see "seeing" the difference in gauge being more difficult in low-light. The color ends could be super nice there. YMMV of course.