His name is Steve Farris, and he's a highly underrated guitarist, IMO. Even though the Kiss thing didn't work out, he did alright for himself: Steve Farris | Credits | AllMusicActually, the guitar player's hair is very rock and roll.
I remember reading that he was considered as the replacement for Ace Frehley when he left KISS back in the '80s, the first time he quit, or was fired, whichever. The guy (cant remember his name), had done some studio work for KISS and was apparently a shredder, but it didnt work out and Vinnie Vincent was brought in. Bet they wish the had worked harder on this guy, after the VV debacle that ensued.
BnB
EDIT: Notice that Kiss didn't credit Steve for any playing he did on their albums. No surprise there.