In a prior life, I was the editor-in-chief of several technology industry trade magazines. Relating that experience to Bass Player Magazine, I these observations come to mind:
Generally, I find the intellectual "sharpness" of BP story ideas to be mediocre. I can almost predict what will be in an article without reading it.
Starting with the editor, story assignments and ideas should explore new areas. Look at issues, not just products. For example, how about looking at the resurgence of 15" cabs. How does the DIY 2-way and 3-way driver cab offer a player more tonal capabilities than a single-driver cab? When choosing a cab, what factors should a player consider? How can speaker excursion affect tone, and how does that factor into the wattage capability a player needs to maintain? How can a player evaluate a cab's ability to radiate sound rather than project it straight out from the direction the driver(s) is/are pointed? What strategies should a player use for micing a cab - for live sound, vs. for recording? Etc. etc.
Instead of doing the predictable "review" of a piece of gear, explore HOW the gear could be used. For example, what should a player look for in evaluating octavers? How is one better or worse than another? How does a player use an octaver in different playing situations? What kind of music will an octaver be more useful for? Provide recordings of each octaver's tone for online evaluaton. Etc. etc.
Instead of letting player interviews run all over the map, the editor should direct the interviewer to explore specific angles and make sure enough information is revealed to make an interesting read. Have the famous player explain the process of how he or she got interested in playing bass. How did the player learn how to play? How long did it take? What did the player find was more useful in terms of practice methodologies? Was an instructor used, and how did that help? How did the player learn how to play in a band situation? What tips does the player have on relating to the drummer? To the rhythm guitar? To lead instruments? How does the player learn or create new music? Does the player still practice regularly, and if so, what methodolgies do they use? What information can this famous player provide that will be useful to a beginner, an intermediate player, or an expert? Etc. etc.
Again, the shortcomings of the magazine reflect the EDITOR, who must lead and provide specific direction and follow-through. Otherwise the product will be flat. It's not just about the money (or lack of same) used to run editorial operations. We all understand money is tight. But use it wisely. Otherwise, BP Mag. will slowly continue its path of shriveling reduction - both in page count and in quality of content. You cannot control the money, but you can control the intellectual value of content. Ball's in your court, Mr. Herrera. Good luck, we're rooting for you.
It's on my music stand, and I was messing with it for a couple hours last night.
