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I'll give that some merit, but to me it has a little more to do if the bass has a reputation of some sort. Vintage, yes...Signature, yes...and let us not forget Price, yes...all of that is tossed in. The last bass that I brought was based on it's reputation. Some of you are to young to remember that the magazine known as 'Guitar', when it started out had kind of a high brow name, 'Guitar, for the practicing musician'. B.C. Rich was introducing the 'Virgin' guitar and had put a full page ad in the magazine. This ad raised such a ruckus with Mom and Pop U.S.A., that B.C. Rich, the following month, put a full page apology in the magazine. So, when I strolled into Guitar Center one day and saw a B.C. Rich Virgin bass hanging, a voice said; "Got to get this one." And so I did, and haven't been sorry that I brought it. Cheers. ;^D.
We talk about it but what is it really? Here's my definition.
Mojo is the a trait assigned to an instrument by a player when factors related to the instrument's age make the player feel inspired, confident, pleased.