I am wondering if Fender tracks sales by year and color. I was looking on the internet but haven't found anything. I was trying to see how many MIA Olympic White jazz basses were made in 2008.
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Does Fender Track Sales By Year And Color?
- Thread starter Stampy
- Start date
I have to think they do - at least to their retail outlets... But I would not be shocked if they don't keep very good track of this data - big companies are notorious for being disorganized in the strangest ways...
I seriously doubt the know what is selling well at stores, save for what store order (if no stores order bright-dayglo-green P-basses, it's a safe bet they aren't selling well...)
I seriously doubt the know what is selling well at stores, save for what store order (if no stores order bright-dayglo-green P-basses, it's a safe bet they aren't selling well...)
Jazzdogg
Less barking, more wagging!
When I used to audit dysfunctional companies I learned that the answer depends on who you ask, where you look, and how you phrase the question; in the unlikely event the higher-ups in Fender haven't created a mechanism to track sales by color, I'll bet their purchasing agent can tell you exactly how many gallons of each color he's purchased for any given period of time.
They may not release the information, but they would certainly be looking at it themselves.
other than needing to know it for logistics they would also want to examine trends to see what colours sell best when, which will be the most popular next year, ect. they probably have a whole team of people working on it if i know anything about it
other than needing to know it for logistics they would also want to examine trends to see what colours sell best when, which will be the most popular next year, ect. they probably have a whole team of people working on it if i know anything about it
I would think tobacco sunburst would be #1 because that's all I see in the stores (well maybe that means they DON'T sell?) and it's the color I hate the most
I'm sure they do. They have enough intelligence, for example, to price basses differently based on color. For example, the '57 P bass in Olympic White costs a hundred or two more than other colors of the same bass. In addition to pricing, however, they're likely interested in how much of a given color they need to order from their paint suppliers. If they're selling a lot of one color, they need to make sure they've got enough to produce that color. If not, obviously their sales will suffer.
This information is likely not made available to the public, however. Even if Fender were public company, it's not considered material enough information to release to the public.
You could contact them to see if they'd be willing to release this to you, but my guess is they won't. In fact, you'd probably have a hard time finding where this data is stored.
This information is likely not made available to the public, however. Even if Fender were public company, it's not considered material enough information to release to the public.
You could contact them to see if they'd be willing to release this to you, but my guess is they won't. In fact, you'd probably have a hard time finding where this data is stored.
