Ya wanna give us a hint?
its about knowing the whole sale vs. MSRP and negotiating a price that the retailer is comfortable with (aka they still make money)
It looks like he is trying to imply that asking for and receiving a price below retail makes him a superior consumer.
I paid full retail for my EBMM SRS and I certainly don't feel like I did anything wrong despite his claim.
I'm not trying to imply anything. I just know how to haggle on items where there is a relatively wide gap between whole sale and MSRP. Most retailers are happy to negotiate to land a sale. Especially those whose sales force is commission based.