Just out of interest, what makes it better than the other premium vodkas? Unflavored vodka should just taste clean, and once you find a clean-tasting brand, what's left? Cleaner than clean?

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I think Titos goes down much smoother, much more polished. The finest vodkas still have a taste to them. I lined up Kettel one, Titos, Grey Goose, 360, and Popov for a blind taste test (yeah, I'm a big ol alcoholic

). None of them tasted exactly the same. None of them tasted bad either. The best tasting one to me (or the least flavored one depending on how you look at it) was Titos.
Of course, it could be that I am just cheap. This stuff runs about 20.00 a bottle.
check out his website, pretty cool story.
Since I like to drink Vodka straight up, I might be more aware of the characteristics of a Vodka as opposed to someone who mixes theirs.