Fender American Design Experience

Discussion in 'Basses [BG]' started by ShoeManiac, Mar 11, 2014.

  1. ShoeManiac


    Jan 19, 2006
    New Jersey
    Since Fender opened their new visitor center in Corona, California a couple of years ago, they've had a new feature where you can build your own Fender guitar or bass. You pick all of the parts and put together your very own custom Fender instrument.

    That concept has finally made it's way online! And now you can build your own Fender guitar or bass online at the Fender website. The options for basses include a number of variations of 4 string Precision and Jazz basses. Other options include:

    -Vintage or modern appointments
    -Right or Left-Handed (good news for lefties!)
    -Alder or Ash bodies
    -COLORS: 3 tone sunburst, 2 tone sunburst, Olympic white, Vintage blonde, Black, Lake Placid Blue, Candy Apple Red, Sunset Metallic & Silverburst
    -Jazz or Precision necks with a range of options
    -Varying pickup options
    -Modern or vintage style bridges
    -6 different pickguard materials
    -Hardware finishes
    -3 different case options

    It's pretty cool if you may not be on board with some of the options on stock Fender models. The pricing seems a little high, but that's probably got to do with the increased labor involved with just such a build.
    Handz Solow likes this.
  2. Hmmm... so Fender is trying to be as customer focused as Carvin has been for years? I'll be sure to check this out.
  3. those are the only colors they are going to offer? they could make so much money off this. i just put together a pretty boring bass for $1675. in my opinion you're better off going with Warmoth. also, why the hell does fender charge $100 more to use an Ash body on this? ash and alder are the same price at warmoth
  4. StuartV

    StuartV Finally figuring out what I really like Supporting Member

    Jul 27, 2006
    Manassas, VA
    Anybody else think it's odd that you don't get the same choice of necks, depending on which bass body you start with?

    The P body gives you choices of P and J necks. But, the J body only gives you choices of J necks.

    And if you ordered a P, with a J neck, would it really say Fender Jazz on the headstock, like it does in the picture?
  5. Doctor_Clock

    Doctor_Clock The Moon Machine Gold Supporting Member

    May 6, 2013
    Brooklyn, NY
    No fretless? BOOOOOOO!!!
  6. Lownote38


    Aug 8, 2013
    Nashville, TN
    Their options are terrible. I'd rather pick the parts by hand off of eBay.
    IGotGas likes this.
  7. Gorn


    Dec 15, 2011
    Queens, NY
    So I'm playing with the jazz bass builder.

    No option for a natural finish.

    No option to leave the pickguard off.

    No option for a matching headstock.

    One bridge choice.

  8. ModuMan

    ModuMan How many is too many? Supporting Member

    Feb 23, 2007
    Bristol, CT #19
    It isn't quite as "mix and match" as I would have liked. If nothing else, you can get CAR and a gold anodized guard on a P-bass instead of Mystic Red so... well, there's that.

    When fooling around with Jazzes they list the 70's necks as having bullet truss rod headstock nuts. The picture doesn't indicate it, are they really doing that?
  9. elBandito


    Dec 3, 2008
    Rotten Apple
    It's because the P neck doesn't fit on J bodies that well. J heel is shaped pointier, so it fits in P neck pocket, but more blunt P heel doesn't fit in the J neck pocket. You can cram it in there, but it won't fit flush. Older bodies with mickey mouse ears will not have this problem.

    At first, I thought it was just tollerance issues, but I have tried interchanging American P and J necks on all my fenders. No cigar. Those who don't believe me can try it out, instead of accusing me of making up "myths".

  10. ShoeManiac


    Jan 19, 2006
    New Jersey
    I don't think the scheme is perfect, but I think it is a step in a positive direction. And perhaps the choices that customers make with this new web ordering process will steer some of Fender's choices on a few fronts.

    From looking at the various options it appears that the basis for these instruments are the American Special, Standard and Vintage lines. Are the colors everything I'd like to see? Yes and no. There are some classic Fender colors in there as well as a couple of oddball colors. I'd like to see the color palette expanded a little, personally.

    I'm trying to look at this for what it is. It's not the Fender Custom Shop. But it does seem as though Fender is trying to offer more options directly than we're able to get from a dealer. And considering the pricing? I think that's where Fender is trying to make certain that this new offering doesn't hurt the dealer network.
  11. boristhespider9


    Sep 9, 2008
    It's like Carvin, minus the options, accuracy and value.
  12. 80jazz


    Jun 28, 2008
    Maybe I just had my hopes up, but I was hoping for something a bit more comprehensive than this. Oh well.

    On a positive note, I do dig the silverburst. Not sure when I will order, but Fender doesn't need me to keep them in business.

    Edited to add this:

  13. No option for 70s Jazz pickup spacing?

    No options for tug bar/thumb rest placement?

    No options for body finish?

    No option for matching headstock?

    No option for threaded bridge saddles?

    Can't even get a set of pickup covers to go with it?

    Cool! A parts bass... from the factory.

    But hey, all I ever really wanted was a custom engraved neck plate. Boy, am I glad they made that a feature. :rolleyes:

    At least they gave us a few unique paint choices, though. Sunset metallic and silverburst are pretty sweet, and I'm really digging 2TS on a Jazz body. :bassist:
  14. I'd much rather play around with the Sandberg Configurator or the G&L Builder - far more options to make a nice bass at either one of them.

    Now if only EBMM would release something similar!
  15. dedpool1052


    Jan 10, 2011
    Seattle, WA
    absolutely. so you're telling me I can get what is essentially a left-handed AVRI 58/63 P or J for around $400 LESS than the AVRI 58/63s are selling for. that's a win in my book.
    Gilman likes this.
  16. ModuMan

    ModuMan How many is too many? Supporting Member

    Feb 23, 2007
    Bristol, CT #19

    I was trying to come up with something close to the current Geddy (CS version) and while you can get something that looks similar, the bridge location in the picture kind of fools you. Looks like the pickups are 60's but the necks are 70's. Weird.

    Attached Files:

  17. 4andnomore


    Nov 14, 2008
    Good move. Missing a few essentials though:

    Natural finish
    1.75" nut width on p-bass
    colors: sonic blue, fiesta red, shoreline gold, mocha...
  18. Wouldn't the 1958 neck be 1.75"?
  19. Ronbassman


    Jun 1, 2011
    What message would you put on the neckplate?
  20. jim nolte

    jim nolte

    Oct 26, 2006
    Hmm, and the first thing I thought off was a 3 tone sunburst Jazz with a Rosewood P neck. Jim