Well yesterday I talked to a very reputable dealer who informed me that this whole American design experience is a test bed to eliminate dealers and sell direct to the public! There is a meeting that will take place at Fender Corporation on August 4 to discuss this and they invited 50 of their top dealers to attend to get their input. Personally I think this idea sucks! 1) There will be no reduction in Price! Fender is simply going to profit more by eliminating dealers. 2) forget about customer service. having to deal directly with Fender in my opinion is going to really suck! 3) regardless of what ever marketing BS they put out who is actually going to be paying for the shipping? My guess is it will be incorporated in the price. 4) having to order directly from Fender means I will not be able to try out a bass until after I pay for. 5) no more deals from the store you might have a good relationship with. Fender is not going to give you any break. 6) many dealers will go out of business because of this. more jobs flushed down the toilet due to corporate greed!
Hey Fender if you're reading this I absolutely despise this idea,
Hey Fender if you're reading this I absolutely despise this idea,
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