That's because they don't sell well.My guess is that lack of availability plays a big role. How many times have you seen a G&L in a shop?
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That's because they don't sell well.My guess is that lack of availability plays a big role. How many times have you seen a G&L in a shop?
A 2018 Toyota Camry is a 40X better car than a 63 1/2 Mustang. But baby boomers drive most markets still to this day. And the word Fender was on most basses when they got a drivers license.
End of story.
(By the way, I own and love three P basses and have owned a dozen Fender basses over the years. I am not anti Fender.)
Maybe, I don't know. The classic chicken/egg question.That's because they don't sell well.
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That's because they don't sell well.
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I was a Fender dealer '77-'88, and a G&L dealer '81- about '84 (I think). I bought my first Music Man gear (a 212RH cabinet) in late summer '76 [edited from 75]. I bought an HD-130 head in December '77, and a StingRay in '79, all new, even though we weren't a MM dealer.
The OP conflate market success with a conglomerate of think we call "quality". That leads to a lot of factors that confuse things.
I got the HD-130 because the Fender Bassman 100 wasn't a very good sounding amp to my ears. Many people who saw it asked about my "Fender copy" amp. Even with that full-page ad on the inside back cover of Guitar Player every month, most people didn't really know MM. And TB tends to ignore or discount the need for the guitars and amps to be successful in order for dealers to want to carry product, especially up to about 1990.
G&L had marketing problems too. The in-fighting at MM wasn't well known so when G&L came our touting Leo, the market was confused. The guitars were great, but lottsa knob & switches which put off a lot of players. I loved the F- and G-100 but I love real Jazzmasters too..
And G&L was just gaining traction when Fender introduced the Vintage Series, which was a HUGE boost to their reputation, market awareness, and sales.
Then after selling G&L as Leo's next evolution, they (G&L) introduced decidedly non-Leo designs. Those guitars with Kahler trems and generic Schaller humucking PUPs were the very antithesis of the original innovative products. Plus they piss ed off a bunch if dealers by announcing a price decrease right after filling huge back orders at the old, higher prices, and changing from ebony to rosewood boards without notice. Dealers stopped being excited about G&L, Music Man was in shambles, and Fender had a plan and product people wanted.
That set the stage for a lot of the market driven results. Personal anecdotes aside, the success in the market is frequently not at all correlated to objective quality (e. g. VHS/Betamax, PC/Mac, Eagles/Poco, etc.)
Personally, I love my 'VS '62 P I got new in 1983, and while I kinda miss my pre EB 'Ray it's not something I yearn for. I almost got an early L-1000 ebony board, but the new G&Ls I've played remind me of Taylor acoustic guitars- very well made, nice designs, good ideas, and utterly unremarkable.
I like all three of his companies. I think they just became more and more "refined" as time went on. I think G&L came along at a time when the Fender name was already so huge that nothing could have put a serious dent in it. Aside from being fine instruments for the buck, I always appreciated G&L's small company vibe – especially the ability to order G&Ls to spec without having the price doubled or tripled. I remember going down to the factory with my dad in the '80's, to pick up the Skyhawk he had special ordered. That is their greatest "feature" IMO; you don't have to compromise any major specs. You don't have to get the color you don't like just to get the neck shape or the frets you like, you don't need to swap out the standard white guard for the tortoise guard you really want, and so on.
FWIW, I own, and have long relationships with, instruments from all of these companies. I learned on a '77 Music Man fretless, moved to a '96 L-2000 fretless, and have almost entirely been using a Fender P and a Musicmaster in the past 10 years. Still have all of these, and just added a '64 AVRI Jazz and a '58 AVRI P as well (but have not put them into "real" service yet).
A 2018 Toyota Camry is a 40X better car than a 63 1/2 Mustang"
The Mustang was released as a 1964 1/2 model, but thats's splitting hairs - we don't do that on Talkbass.
I'm sure there is a good reason why G&L continues to do what they're doing, but I always wondered why they don't make their own interactive "configurator" for the instruments. You could even put an interactive kiosk in a Guitar Center and have the instruments ordered from the kiosk, then drop-shipped after they're done. Give the store a cut based on kiosk sales.
On the other hand, they also don't offer much for imports, which is one area of the business they may be able to do well in if they were to pursue it harder.
It's probably a matter of keeping the lights on, and not wanting to overextend themselves. However taking a few risks might pay off big time.
That'd be great, but G&L is too small a company. They're a limited outfit, only having expanded recently – still quite mom and pop/rinky dink in a way. They don't produce that many instruments. They wouldn't be able to handle the load of becoming "big." That's kind of their charm.
There was a dealer (midwest, I think) that made their own online "configurator," complete with visual preview, from which the customer spec'd order sheet could be directly produced and sent to G&L by the retailer. I don't remember their name. American Band and Musical, maybe? It was awesome to play around with. Unfortunately, that retailer went out of business, I think – or perhaps just stopped carrying G&L.
I was a Fender dealer '77-'88, and a G&L dealer '81- about '84 (I think). I bought my first Music Man gear (a 212RH cabinet) in late summer '76 [edited from 75]. I bought an HD-130 head in December '77, and a StingRay in '79, all new, even though we weren't a MM dealer.
The OP conflate market success with a conglomerate of think we call "quality". That leads to a lot of factors that confuse things.
I got the HD-130 because the Fender Bassman 100 wasn't a very good sounding amp to my ears. Many people who saw it asked about my "Fender copy" amp. Even with that full-page ad on the inside back cover of Guitar Player every month, most people didn't really know MM. And TB tends to ignore or discount the need for the guitars and amps to be successful in order for dealers to want to carry product, especially up to about 1990.
G&L had marketing problems too. The in-fighting at MM wasn't well known so when G&L came our touting Leo, the market was confused. The guitars were great, but lottsa knob & switches which put off a lot of players. I loved the F- and G-100 but I love real Jazzmasters too..
And G&L was just gaining traction when Fender introduced the Vintage Series, which was a HUGE boost to their reputation, market awareness, and sales.
Then after selling G&L as Leo's next evolution, they (G&L) introduced decidedly non-Leo designs. Those guitars with Kahler trems and generic Schaller humucking PUPs were the very antithesis of the original innovative products. Plus they piss ed off a bunch if dealers by announcing a price decrease right after filling huge back orders at the old, higher prices, and changing from ebony to rosewood boards without notice. Dealers stopped being excited about G&L, Music Man was in shambles, and Fender had a plan and product people wanted.
That set the stage for a lot of the market driven results. Personal anecdotes aside, the success in the market is frequently not at all correlated to objective quality (e. g. VHS/Betamax, PC/Mac, Eagles/Poco, etc.)
Personally, I love my 'VS '62 P I got new in 1983, and while I kinda miss my pre EB 'Ray it's not something I yearn for. I almost got an early L-1000 ebony board, but the new G&Ls I've played remind me of Taylor acoustic guitars- very well made, nice designs, good ideas, and utterly unremarkable.
Ever see an ad from G&L?Did Leo improve with age? If so why aren’t G&L’s more popular
.
Sort of another thread, but of all the reasons why that is true - I think the most important two are:Even with improvements the sound of a fender is still the most recorded and most popular bass bought today.