Hmmm... I thought the point was that some people use their amp/speaker combination as another tool in the creation of their bass tone (in contrast with the "pure" uncolored reproduction of the instrument approach)?
Personally, I like having a speaker that is reasonably flat, as it gives me a "blank palette" for creating/reproducing my tone. Plus, I'm not fighting with a cabinet that has a strongly colored, single, voice. This allows more tonal flexibility, as I can sculpt by adding or subtracting EQ without having to work around the idiosyncrasies of the speaker. So, in my case, the relatively flat speaker is much less of a variable than the instrument, amplification, and effects.
Personally, I like having a speaker that is reasonably flat, as it gives me a "blank palette" for creating/reproducing my tone. Plus, I'm not fighting with a cabinet that has a strongly colored, single, voice. This allows more tonal flexibility, as I can sculpt by adding or subtracting EQ without having to work around the idiosyncrasies of the speaker. So, in my case, the relatively flat speaker is much less of a variable than the instrument, amplification, and effects.