Looking at the new price list, the increase is significant. While the dual coils are now standard and are no longer an upcharge, the new prices for base model customs are right at where they were if you had to pay the upcharge for dual coils. So that's a wash as it seems most order and choose dual coils. Where the increase is significant is found in some of the other options. A macassar ebony fingerboard went from a $150 upcharge option to $1750. That is insane. $1750 for a very thin piece of wood. I had decided my buying new Fodera days are over prior to the increase, but this seals it.