The problem I see with G&L is that it kinda is Fender and kinda isn't. You'll have to do some brand education with local customers, and it can be a hard sell for someone to pay more for a "non-Fender" that isn't "boutique." Kind of neither fish nor fowl - so I'm not sure how that market position really works. My sense is that the low and high end get attention right now, and the middle is tough, especially with offshored stuff like Skyline that looks like the US-made stuff at a middle price point.
I agree that you probably need to get a critical mass of instruments in the door to show that you believe in the brand. Tough one though - would be good if one or two were "pre sold" to give some momentum but maybe that doesn't matter. I didn't stay at a Holiday Inn Express last night...
I agree that you probably need to get a critical mass of instruments in the door to show that you believe in the brand. Tough one though - would be good if one or two were "pre sold" to give some momentum but maybe that doesn't matter. I didn't stay at a Holiday Inn Express last night...
