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Maybe it will look like that but long scale and perhaps a slightly larger body. Hey maybe they've been looking at Brooks basses for inspiration!
Short scales are great but it would be nice to see Gibson try to cater to the more modern hard rocking bassist out there instead of the nostalgic boomer or the trendy hipster. Granted the brand lends itself to both the latter groups mentioned but they should try marketing to the types of guys who might be looking at ESP/LTD, Dingwall, Warwick, Spector or Schecter as well.
Short scales are great but it would be nice to see Gibson try to cater to the more modern hard rocking bassist out there instead of the nostalgic boomer
Do you really think so?Exactly!
They took a chance with this, it flopped.
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They took a chance with this, another flop.
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So why not take a chance with this? The time might be right.
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Do you really think so?
Maybe it will look like that but long scale and perhaps a slightly larger body. Hey maybe they've been looking at Brooks basses for inspiration!
Short scales are great but it would be nice to see Gibson try to cater to the more modern hard rocking bassist out there instead of the nostalgic boomer or the trendy hipster. Granted the brand lends itself to both the latter groups mentioned but they should try marketing to the types of guys who might be looking at ESP/LTD, Dingwall, Warwick, Spector or Schecter as well.
They already did. Most recently with the 2017 EB. (A very nice bass btw.)
Innovation? From what I’ve seen, people’s bass buying habits are largely saying that’s not a big priority for them.![]()
I do not consider the Ernie Ball Caprice/Cutlass, the Fender Dimension, or the 2010s Gibson EBs to be flops......all were lukewarm successes, some better than others...if this was the 70s or 80s, some of these may have been granted more baking time by their parents
I certainly hope a tribute to the first generation EB-0. Like this:
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Apparently no one there could either....I can’t do a formal analysis...
And that was what the knockout punch for Gibson was. They ran out of cash.
Can’t speak for music gear manufacturer’s ROI timelines since I don’t have access to their interest amortization schedules or their financial statements. So I can’t do a formal analysis (my past life as a corporate finance person is rearing his head here) to see how much time they can responsibly allow for something to catch on. But most investors (and creditirs) want to see a new product generating significant cash without undue delay. And I think what we’re seeing with new guitar models is that Gibson and Fender are seriously over leveraged and don’t have the luxury to allow things things cook. It’s hard to take the long view on things when you’re struggling to service your currently due debt obligations.
So I think what we’re seeing with short lived product models is how any product that doesn’t rapidly gain momentum and start generating significant profits gets discontinued shortly after its development and tooling costs are fully amortized. (Can you guess my background is in manufacturing?) It’s a financially conservative short term “stop loss” strategy. And a prime example of doing business strictly by the numbers.
Lack of innovation is usually cited as a major cause for business failures. But it’s only a peripheral factor most times. The thing that actually kills businsses most often is a lack of cash. Usually brought on by trying to service too much debt. You can limp along for decades with lackluster products and mediocre management. But run out of the cash needed to meet your current obligations for a month or two and you’ll find yourself out of business. Stupidity in business is sometimes tolerated. But insolvency never is. Plain and simple.
And that was what the knockout punch for Gibson was. They ran out of cash.
Look at the "new" double cutaway EB-0 above (based on the Special body).......It has newer innovations on it but is based on one of their less popular but still a classic design......This is a great start for Gibson to balance innovation with tradition
I agree. And it's priced right for an American-built-instrument, presuming that there are no QC issues. Very interested I am in that one.
That's was a pretty slow-motion punch. They'd restructured their gigantic debt several times. You eventually run out of runway.