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Gibson's PR Damage Control

Heritage Standard H-150 Lemon Burst
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Gibson Les Paul Standard



Since the hedge hoggers/ funders took over they see easy pickings going at Dean, Luna, and some other boutique manufacturers but not one word about Heritage which split from Norlin in 1985. Between the two guitars pictured guess which one doesn't have auto tuners as an option:eyebrow:
Although both guitars have the same crown inlays on the fretboards besides the other commonalities.

The worlds finest American made musical instruments Heritage Guitars
Gibson should just give it a rest...go after the Chinese counterfeiters, chastise those buyers that order guitars and basses from said counterfeiters that sell instruments with a Gibson emblem, and tone back their rhetoric. :cool:
 
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I don’t know what you mean by that.
''if Gibson went nuts reissuing true repros of all their mudbuck'd basses I might forgive them.'' means I'm pissed at Gibson and will never buy new from them unless they can sway me into hypocrisy by correctly remaking my favorite vintage basses of their past, especially the EB-0 violin and accurate belt buckle PUs, then I will try to forget their transgressions and maybe give them money. I'm easy.
 
The worlds finest American made musical instruments Heritage Guitars

No argument from me on the quality of the aforementioned brand. I owned a Heritage H535 and that thing was flawlessly built and sounded like absolute heaven.

Gibson should just give it a rest...go after the Chinese counterfeiters, chastise those buyers that order guitars and basses from said counterfeiters that sell instruments with a Gibson emblem

I'm with you on that one 10001% although I'm not certain how one would go about it IRL. But then again, I'm not someone who's well-versed in these matters.
 
Typical example of an attempt at spin doctoring.

There is very little actual information presented in that release.

They’re just restating what was said in the Agnesi video. Except this time they’re softening the tone since the earlier “Sopranos” schtick didn’t fly too well.

They’re also deliberately conflating Chinese counterfeiting of Gibson instruments with the alleged trademark violations they’re going after Dean for. Which means they’re not out solely to protect the Gibson name. They’re also attempting to gain control over anything that even remotely resembles anything Gibson has done in their long history. So it’s not the purely defensive move they’re trying to convince everyone it is. It’s still very much a corporate strategic offensive they’re pursuing.

The statement from the current brass pretty much sums up their intentions. Which are no different than what was stated in their original misguided announcement.

“It is time to make the modern-day shift from confrontation towards collaboration, whilst still protecting our brands, and we are committed to making this happen starting now”.

Translation:

It’s time for the people we claim are infringing on our alleged legal trademarks to come forward and accept the settlement terms we’ll offer them. Because we have every intention of dragging them into prolonged and costly legal wrangling if they don’t. We seek your “collaboration.” Which, as far as we’re concerned, means: Why not see it - and do it - our way? (Or else.)

And just to be clear, Gibson’s lawsuit against Dean is seeking: treble damages (three times the normal monetary penalty a court would hand down for such a violation because Gibson maintains Dean willfully tried to deceive people into thinking Dean guitars were Gibsons - despite bring clearly and conspicuously branded with Dean’s distinctive logo on the headstock), plus all the profits from every guitar Dean ever sold that Gibson says is violating their trademark, plus all Gibson’s legal expenses related to the lawsuit.

Sure sounds like they’re playing hardball to me.
 
Gibson is in damage control mode after the creepy Mark Agnesi debacle and the tidal wave of bad karma that they have brought upon themselves with the Dean lawsuit.

(NASHVILLE, TN, Monday, July 1, 2019) Since emerging from bankruptcy less than a year ago, Gibson has made significant progress in the key areas that matter most to guitarists around the world. With a clear focus on quality , a new collection of Originaland Modern guitars , and a more confident Dealer and Artist base , the new team at Gibson have proven they can listen to the market to create new solutions. But there is still more work to be done and the new team at Gibson remain on a mission.

While new management is building on the legacy, quality and craftsmanship that guitarists have come to love and expect from Gibson , they will also continue to manage and attempt to resolve the conflicts of the past .

Apart from inheriting an iconic brand, the team have also inherited a host of challenges that they realized would take time to achieve proper resolution. A clear challenge has been in the area of brand protection, where a legacy of legal issues exist with both legitimate companies in the industry infringing on iconic trademarks and with illegitimate entities attempting to counterfeit, ‘knock-off’ and pretend to be Gibson in the market.

Over the past eight months, the team have successfully dealt with over 4,500 counterfeit and ‘knock-off’ guitars coming from overseas that were clearly designed to confuse the consumer into thinking they were buying a real Gibson . Since November (2018), there have been dozens of counterfeit website ‘take-downs,’ also designed to confuse the guitarist into thinking they were entering a legitimate, official website. On a weekly basis, Gibson receives multiple queries and concerns from guitarists mislead into purchasing what they thought was a genuine Gibson that turned out to be counterfeit. Unfortunately, this is a very real dynamic that brands, like Gibson and other iconic brands, need to deal with on a regular basis. The main area of brand protection on these types of issues is with trademark ownership, understanding, and assertion. Hence our recent attempts to communicate our position, which was predominantly focused on these rogue overseas players in the market. If left unchecked, these situations can lead to continued consumer confusion and can ultimately affect the integrity of an entire industry .
Recently, there has been a wide spectrum of both support and criticism with the approach that has been taken by Gibson in the market regarding brand protection. While there are clear lessons to be learned around tone and legal explanations, the past few weeks have provided a ‘real time’ opportunity for Gibson to start making the pivot from less legal leverage to more industry collaboration , with appropriate levels of awareness.

With regards to other guitar brands and companies in the marketplace, Gibson has filed specific lawsuits over the past several years with the intention of protecting its originaltrademark(s) rights and to avoid consumer confusion in the market . All of the recent attention on the few lawsuits in process stem from several years of legal action initiated well before the new leadership arrived in November of 2018 . With specific regards to the inherited and ongoing legal dynamic with Dean Guitars, the new Gibsonteam have made several attempts to communicate with them directly to avoid a prolonged legal battle . Gibson has genuine intentions of constructive resolutionthat could be beneficial to both sides.

This recent situation has led the team to re-evaluate their approach going forward with the intention of finding more constructive solutions to managing brand protection in the industry . Over the past few weeks Gibson has made significant progress inreducing counterfeit ‘attacks’ and they have entered into creative collaboration agreements with key boutique guitar makers and other related industry parties . A clear indication of their intentions going forward.

“I am proud of the progress we have made with our attention to quality, with the launch of the new collections, and with our renewed engagement to our Gibson authorized dealer base. At the same time, we acknowledge there are still legacy challenges to solve going forward, especially around brand protection and market solutions,” says James ‘JC’ Curleigh , the new President and CEO of Gibson . “It is time to make the modern-day shift from confrontation towards collaboration, whilst still protecting our brands, and we are committed to making this happen starting now”.

###



For Gibson , contact:

Libby Coffey
PRIME PR GROUP, INC.
E: [email protected]

Their “attention to quality” is still a joke.

The guitar player in my touring band had two brand new $3k Les Pauls literally fall apart on him a week into our last tour.
 
Their “attention to quality” is still a joke.

Back in the early 1990s they set a month's worth of acoustics on fire because Henry wasn't happy that the lacquer took so long to cure...so he ordered the heating elements on the cure line turned up.

Nitro then did what nitro does when it gets hot enough. They were lucky to not lose the whole facility...like Fender did in Ensenada (that was a guy cleaning the spray booth with metal tools).

I see no changes in that mindset.
 
Before Guitar Center bought Musician's Friend, Musician's Friend actually had brick 'n mortar stores (that eventually turned into Guitar Center stores).

Anyway, when the one near me opened in the late 90s, they had this flagship $30,000 solid Korina Explorer hanging high on the wall. When you let the light hit it, I kid you not, that thing was so bumpy it looked like it was sanded with a piece of asphalt. It was glaringly laughable. But for the money, it was like being in an alternate universe. Everyone laughed at that guitar, hung right up over the door as someone's misguided idea of a show piece. Even the employees laughed at it. Weeks later, it mysteriously "fell" to the floor and broke into pieces. Methinks it was probably a mercy killing for insurance money but what do I know?
 
As background, we have a physical storefront music related business with a federal tax i.d., business license and letters of incorporation. We've also been NAMM members for 25 years. I have a friend who used to be famous for doing custom drum sets in the 80-90's. He's now famous for doing AR for Gibson. When he was just starting out in drums he worked out of our shop for a while. So at a NAMM show about 15 years ago, we go to Gibson's booth to see what color the LP's are and to see if we can catch up with Pat. We're grown-ups in casual business attire and we're wearing "Buyer" badges. The Gypson booth is filled with jowly white men in blue suits. The pretty little rent-a-receptionist stops us and says, "Are you dealers?" I look down at my buyer's badge and answer truthfully, "No, we just here to see a friend and take a quick look around." She says, you can't go IN the booth if you're not a dealer." Twenty something NAMM's and I've never hear of this at any booth before. Oh sure, they have meeting spaces and hospitality suites that are invitation only but to rent 2 ballrooms of space and not let the public in, no never. So I continue, "Oh, Okay. Listen we've been friends with Pat Foley for a long time and were hoping to see him. Is he at the show?" She says, I don't know who Pat Foley is." I say, he's the guy that talks to your biggest stars about their endorsements and signature models." Her response is. "Oh, he's not here at the show." Now I kid you not, at this very moment he comes out of the Ballroom, sees us and gives us big hugs and talks to us about the kids and what's going on in front of little missy for 15 minutes.

Afterwards, we go directly downstairs to where Fender has their two ballroom worth of space. No receptionist, doors wide open. Employees are in surf and bowling shirts. There's a smattering of what the kids call "diversity." They're giving how to set up your guitar demos and what not. The place is happy and buzzing. I admired a custom shop signature model and ask a quick question about. Now I'm talking about a 7k$ guitar. Bowling shirt dude whips it off the wall, plugs it into a custom shop Vibro King and says "Here! Try it out and tell me what you think"

I had never had more clarity before or since about the cultural differences between Gypson and Fender.

I do like SG and P-90's both together and separately. Not an LP fan although I'm a fan of a lot of music that's made with LP's.

Mugre
 
As background, we have a physical storefront music related business with a federal tax i.d., business license and letters of incorporation. We've also been NAMM members for 25 years. I have a friend who used to be famous for doing custom drum sets in the 80-90's. He's now famous for doing AR for Gibson. When he was just starting out in drums he worked out of our shop for a while. So at a NAMM show about 15 years ago, we go to Gibson's booth to see what color the LP's are and to see if we can catch up with Pat. We're grown-ups in casual business attire and we're wearing "Buyer" badges. The Gypson booth is filled with jowly white men in blue suits. The pretty little rent-a-receptionist stops us and says, "Are you dealers?" I look down at my buyer's badge and answer truthfully, "No, we just here to see a friend and take a quick look around." She says, you can't go IN the booth if you're not a dealer." Twenty something NAMM's and I've never hear of this at any booth before. Oh sure, they have meeting spaces and hospitality suites that are invitation only but to rent 2 ballrooms of space and not let the public in, no never. So I continue, "Oh, Okay. Listen we've been friends with Pat Foley for a long time and were hoping to see him. Is he at the show?" She says, I don't know who Pat Foley is." I say, he's the guy that talks to your biggest stars about their endorsements and signature models." Her response is. "Oh, he's not here at the show." Now I kid you not, at this very moment he comes out of the Ballroom, sees us and gives us big hugs and talks to us about the kids and what's going on in front of little missy for 15 minutes.

Afterwards, we go directly downstairs to where Fender has their two ballroom worth of space. No receptionist, doors wide open. Employees are in surf and bowling shirts. There's a smattering of what the kids call "diversity." They're giving how to set up your guitar demos and what not. The place is happy and buzzing. I admired a custom shop signature model and ask a quick question about. Now I'm talking about a 7k$ guitar. Bowling shirt dude whips it off the wall, plugs it into a custom shop Vibro King and says "Here! Try it out and tell me what you think"

I had never had more clarity before or since about the cultural differences between Gypson and Fender.

I do like SG and P-90's both together and separately. Not an LP fan although I'm a fan of a lot of music that's made with LP's.

Mugre

You nailed it. Thanks for the post.
 
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But yeah, Gibson are not actually real famous for their basses. Les Paul made them famous when all said and done. That and the Explorer and Flying Vee. I toured their Memphis factory some years ago (the 335 place) and at the end of the tour the guide asked for the guitar players in the crowd to raise their hands. Then he asked for the Fender players to keep their hands up. Then he said "That is what we call the F word around here". I enjoyed the tour.
 
Many years ago I saw a Subaru 360. I swore then and there I’d never ever own a Subaru. The company that made that POS could never be trusted to build a proper car.

EDIT: I’m being sarcastic. Sometimes that doesn’t work out well for me.

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