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How long does beer in a growler last?

My biggest problem with growlers is the beer pricing. Sure, the price per pint is cheaper than what you'd pay in a pub, but overall, it's more economical to buy in bottles. Growlers were really trendy around here for a little while, but the popularity has seemed to have faded. I just don't really see the point, especially if the shop also sells individual bottles of the same beer.
 
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