If you think looks don’t matter... you are wrong. We don’t have to look like Jason Momoa, but we have to look respectable.
But seriously - don’t try too hard either. It’s a fine line. Nothing more sad than an 80’s hair metal throwback band with receding hairlines and burgeoning beer guts trying to be badass rock stars. It makes me cringe - seems to be a plethora of them around here as of late. Put some thought into your look/age/audience/presentation. If I see another vid of out of shape dudes playing ‘Lick it Up’ on Facebook I’m going to barf.