To answer your question, if I could play anything I wanted, it would be custom. Common everyday bass would be Ibanez.
Going to the rest of the thread...
Most of the time, either a smaller company that is willing to take a smaller profit than the current owner will buy it out, or it will be absorbed by a larger conglomeration that feels it can make the brand more profitable.
Is Fender too big to fail? Not in the U.S., I think they would be bought out by owners from a country more invested in the manufacturing of their cash cow. They could then still build basses in the States.
Going to the rest of the thread...
To me this is not the same as Fender going out of business. These companies are subsidiary brands. They ran until demand for them weakened.I'm pretty sure people said this about Oldsmobile, Pontiac, Plymouth, AMC, Mercury, etc. Where are they now? Oh right! They're defunct & out of production.
My personal take, answering the OP's original question of "what would you play?" and not "do you think this would ever happen to Fender": Spector. I already do & prefer them to my Fenders.
Most of the time, either a smaller company that is willing to take a smaller profit than the current owner will buy it out, or it will be absorbed by a larger conglomeration that feels it can make the brand more profitable.
Is Fender too big to fail? Not in the U.S., I think they would be bought out by owners from a country more invested in the manufacturing of their cash cow. They could then still build basses in the States.