Doesn't bother me it's a non-issue, I can buy 3 of their straps for the price of 1 strap by other companies.If you click on the amazon.com link I quoted you'll see an American flag as part of their logo. I know it's an American company, but hyping themselves as an old timey company with deep roots just to sell you an Asian-made strap is cheesy. Could be a great strap, but people should know why they're cheaper than Levys, Perris, Franklin, etc...