Yeah, the description of that product is really terrible. If you look carefully, though, nowhere does it actually say it matches the impedance. The device is designed to work with a very low impedance output going to a very high impedance input, as it says. This is a requirement. Otherwise, you wouldn't be able to get a passive gain boost without loading down the input. It trades a superior impedance match for a slightly worse match (but still perfectly adequate) in order to boost gain.
For some reason, no sound tech I've ever encountered seems to understand this. They all think its an impedance issue, when it's a gain issue. The whole term "impedance matching" in this context is a misnomer. The only time you want to literally match the impedance of an output stage to an input stage is when you are trying to achieve maximum power transfer, such as when driving a speaker or an antenna. The connection between a microphone and a guitar amp, like the connection between most audio devices, is a bridged connection. In this case, we say we have an impedance "mismatch" when the output impedance of one stage loads down the input stage of another device. So a good "impedance match" means that the input impedance of one device is at least 10x greater than the output impedance of the source device, the higher the better. An ideal bridge connection has an input impedance of infinity and a source impedance of zero.