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Minifoogers

#3
Not surprising. Moog didn't even give their dealers any info. They just launched today with the exception of a small leak by a European site a month or so ago.
Boost is $149, Delay $199, Drive $169, Ring $149, Trem $179. Kinda surprised they went with a Ring Mod and not and envelope filter. Or a Ring Mod and a trem since the larger Ring mod can be set to make a fantastic trem. Ring Mod is just one of those effects you want to use, but can't. The Moog Ladder filter in a small pedal would be ideal.

Should have them up for sale in a few hours. No idea when they ship.
 
#4
Man, Moog corporate is really doing its best to dilute the brand. I wonder what Bob would have thought of the last few years. I hope they are making a ton of money with this stuff but for innovation these days Moog ain't cutting it.
 
#8
kevinmoore73 said:
How exactly are they diluting their brand? :eyebrow:
Click to expand...

Going after the guitar overdrive pedal market? Mass market pedals that offer nothing new except they are branded with the Moog name? Their core business for 40 years was synthesizers. And they are trading on the name built up from that innovation, so sure it's dilution. It may work, it may be great, but it seems like a corporate suit decision to grab market share the simplest way possible.
 
#10
bkbirge said:
Going after the guitar overdrive pedal market? Mass market pedals that offer nothing new except they are branded with the Moog name? Their core business for 40 years was synthesizers. And they are trading on the name built up from that innovation, so sure it's dilution. It may work, it may be great, but it seems like a corporate suit decision to grab market share the simplest way possible.
Click to expand...

I don't see how extending and expanding into different markets dilutes the brand. Besides, for how long have they been making the Foogers? These are quite similar, but smaller and more affordable.

Have you heard these and compared them with other pedals? Are you able to say that they have no character of their own and offer nothing new other than the Moog name?

I'm guessing you thought Apple was diluting their brand when they came out with the iPod. If not that, I'm sure you thought it about the iPhone.
 
#11
RickenBoogie said:
I disagree. They're offering Foogers for everyone, since the old ones are large, and expensive. Adding a new product line, even small all-analog fx pedals, does not dilute the brand one bit. It only serves to expand their appeal to more musicians.
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Yeah, It kinda only makes sense that a business would want to expand a line, or branch out to gain a lil more market share.

Now, if what theyre sellin is junk,..that could be a different story.(but I'm gonna assume that is not the case.)

Ymmv
 
#13
I know one thing "from the inside": the decisions made by the Moog co are not made by some suits, but by some very nerdy engineer musicians. Whether they made good brand decisions is up to us in the peanut gallery, and the rest of the marketplace to decide; but they are not bland corporate drones. :)
 
#15
I think they are doing a great job with the brand and products. Sure, this may seems like a quick way to make some profit (which is nothing wrong, specially when they just invested millions on a new building and they keep putting out good, new products), but these are great-sounding pedals, and pretty unique to my ears (just by listening to the videos).

Regarding innovation, well, there is just so much you can do with analog technology. If anything, I commend them for respecting analog and keeping it alive. Moog still are one of the golden standards.

Furthermore, their expansion has been slow and methodical. The product line up still is pretty small. I wonder how else can they grow and "innovate" without diluting the brand. Again, there is just so much you can do with analog and how many more analog synthesizers can you build?
 
#17
lefty007 said:
Furthermore, their expansion has been slow and methodical. The product line up still is pretty small. I wonder how else can they grow and "innovate" without diluting the brand. Again, there is just so much you can do with analog and how many more analog synthesizers can you build?
Click to expand...

A TON MORE SYNTHS!!!!!!!!!!
Innovation for Moog would be a quasi-affordable polysynth.
 
#20
caeman said:
Boost, Drive and Delay cover what 99% of musicians look for in pedals. Across many pedals boards, those are the most common to be found. Releasing those first was a good plan.
Click to expand...

Not arguing that point in any way, but there are plenty of companies putting out those type of pedals. MOOG wrote the book on synthy/envelopey sounds. I'd take a serious look at envelope filter with their name on it. A drive pedal? Not so much.
 

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