You know, in any hobby, there is this one brand that is considered "the good stuff" by the newbie or the outsider.
When you have next to no time invested, but want to buy quality, the first thing that comes up, and the first thing that your local dealer carries.
You can stay in that shallow pool and be happy.
However, if you start diving deeper, you realize that there are lots of other brands that are more obscure to the outsider, but surpass that brand you thought "the good stuff" in many ways.
In my book, that's Boss when you consider pedals.