NAMM & Fender

[CryingBass]

A new America standard. Same as the old boss.

 

[direktor]

That’s a tell

I’m not sure what you are saying that says, but I can say what it tells me:

1) They don’t feel the need to impress the average show-goer. They have big social media spends for that

2) Big booths for industry leading brands are expensive. That build doesn’t matter when it comes to what the show is to them anymore…the show is about sales reps talking to shop buyers. You can spend a 10% of a booth and get the job done still.

 

[CryingBass]

I’m not sure what you are saying that says, but I can say what it tells me:

1) They don’t feel the need to impress the average show-goer. They have big social media spends for that

2) Big booths for industry leading brands are expensive. That build doesn’t matter when it comes to what the show is to them anymore…the show is about sales reps talking to shop buyers. You can spend a 10% of a booth and get the job done still.

Agreed. Times change.