Oh, it's not a 'new' brand. Fernandes has been producing stuff since 1969. Originally, they were all MIJ, but as the story always goes, production costs rose, and they moved production to lower cost places. Not exactly sure when that shifted.
As far as it being a photoflame or not, we can't tell from pics. The easiest non-destructive way to tell is to keep tilting the body under a static light source. A real flame (solid or veneer) will have more depth and will change a little under changing light conditions. A photoflame will look more 'flat' and generally remain 'static' as the light moves. My Burny, despite being a MIC guitar, has a veneer.
Like I said, I wouldn't worry about where the guitar is built when dealing with Fernandes stuff. At the end of the day, the only thing that matters is if the instrument is a good player. Generally, Fernandes stuff is solid.