New Squier Logo

[petermwright]

This can’t have happened that recently, my 2020 Squier has the new logo.

 

[wiscoaster]

8 pages... On this?

I think that's what forums are for. In part, at least.

 

[bassydrums]

This can’t have happened that recently, my 2020 Squier has the new logo.

Yup. Change happened in 2018 but people are just now finding out since the designer who did the update just posted about it.

 

[turf3]

Honestly. Half the comments are omg what a waste blablabla… more of a waste to tell people what they should be interested in instead of letting them enjoy a topic they’re interested in. I don’t see anything wrong with discussing branding and history of a manufacturer that a large percentage of us has used. If you don’t wanna talk about it, cool, get out and let other people continue the conversation.

Every time I hear a marketeer discussing "branding" I want to build a fire and hear the sound of their flesh sizzling under red hot iron. I'm well and truly sick of it.

 

[sleddogn]

whoa, people design that kind of stuff, i thought it was all A.I. for years now

 

[pie_man_25]

View attachment 4946634

I would eat there without hesitation.

Honestly though, OP, good on your friend, it's not a huge change but it doesn't have to be - it looks good.

 

[dalkowski]

Every time I hear a marketeer discussing "branding" I want to build a fire and hear the sound of their flesh sizzling under red hot iron. I'm well and truly sick of it.

I'm a soon-to-be-former marketer (just one "e," please and thank you) and I couldn't agree with you more.

 

[Marc DLarosa]

It's a TB thing man...This could go 20 pages!

Zakly...

 

[gln1955]

Every time I hear a marketeer discussing "branding" I want to build a fire and hear the sound of their flesh sizzling under red hot iron. I'm well and truly sick of it.

The university where I work goes through a major rebranding every 5-10 years. The last one yielded a logo that is obscure to anyone not familiar with the history of the school. And yes, every sign, letter head, business card, etc. had to be replaced. Worse is that it becomes an unrecognizable blob at cell phone scale, so our marketing to high school kids is an embarrassment.

The part that makes me most crazy is that despite having academic marketing and graphic arts programs, they spent insane amounts of money to consultants to come up this fail.

 

[Rolling Thunder]

I like it, but......

I looks like they highlighted it (on a computer) and removed the BOLD font.

 

[ashtray]

How the script q looks depends very much on the font - you will find plenty of examples of the line leading to the next letter coming both from the tail and the body. Since script fonts are ultimately based on handwriting, there is quite a range, and there is no «right» answer for how any specific letter should look.

I’m also a little confused about the pic you posted, as it looks nothing like the font used in the logo (which I’m willing to bet is not a font at all, but hand-drawn lettering). Did you intend it as an example of how a script should be constructed?

I went to Catholic grade school. There was DEFINITELY a right way to write each letter!

 

[1n3]

I think it's a subtle/good tweak of an already-ok logo.