New Squier Logo

[bassGtar]

And I never heard the difference until now that it’s been pointed out!

 

[Altitude]

Logo is fine.

I agree with whomever said the larger issue is the name. The word squire (the traditional spelling) means "an apprentice who aspires one day to become a professional."

Go from there with why that might be a poorly chosen name for a product.

 

[cjs2000]

Logo is fine.

I agree with whomever said the larger issue is the name. The word squire (the traditional spelling) means "an apprentice who aspires one day to become a professional."

Go from there with why that might be a poorly chosen name for a product.

It was the founder’s last name, Victor Squier - Fender bought the VC Squier Company of Battle Creek Michigan.

 

[satantango]

I think my only comment here is that I generally prefer the noodlier squier/fender logos, the chunkier ones don't look as good to me

 

[sleddogn]

Same, I literally can’t tell the difference.

To me the new on is the old one on a diet, just thinner letters. I like the older fatter letters myself.

 

[Altitude]

It was the founder’s last name, Victor Squier - Fender bought the VC Squier Company of Battle Creek Michigan.

Oh really. I did not know that.

Still, if the family name was "Poser" I'd also have advised against using that to name the product.

 

[BadSanta1281]

 

[cjs2000]

I could see them changing it to Squier from Squire if that was the original name. Two brands ending in -er! Next up, Charveler and Jacksoner

 

[Bikeguy57]

I just got a notice that my subscription to TB expires in a week. This, and a few other recent threads may have just saved me 35 bucks.
Let's see what happens in the next few days...

It's a TB thing man...This could go 20 pages!

 

[devnulljp]

I agree with whomever said the larger issue is the name. The word squire (the traditional spelling) means "an apprentice who aspires one day to become a professional."

Go from there with why that might be a poorly chosen name for a product.

The company stated out making strings and was named after the founder Victor Squier. Fender just bought them out.
The name is derived from escuyer in French indicating the social rank immediately below a knight, not so much an apprentice. I guess the name was just lying around in a drawer when they decided to start up the budget brand.

 

[Altitude]

The name is derived from escuyer in French indicating the social rank immediately below a knight, not so much an apprentice.

Appears both definitions apply, it seems the "social rank" definition came somewhat later as an evolution of the "apprentice to a knight" definition.

Squire - Wikipedia

Either way, it means "something less than the fully realized version" which might be academically very correct but doesn't make me want to buy one.

 

[Jeremy Crockett]

8 pages... On this?

 

[48thStreetCustom]

If anyone cares, here's the designer. She's super talented:

Jessica Hische - Work

 

[turf3]

It must take a special sort of talent to spend this much time and effort on something so fundamentally meaningless.

 

[TitaniumCobra75]

change of the ages

 

[mrcbass]

Well there's 5 minutes I'll never get back.

 

[HelpImaRock]

Cool, mine has the new one. You people will hate on anything.

 

[gln1955]

It must take a special sort of talent to spend this much time and effort on something so fundamentally meaningless.

A paycheck is a paycheck.

 

[bassydrums]

Cool, mine has the new one. You people will hate on anything.

Honestly. Half the comments are omg what a waste blablabla… more of a waste to tell people what they should be interested in instead of letting them enjoy a topic they’re interested in. I don’t see anything wrong with discussing branding and history of a manufacturer that a large percentage of us has used. If you don’t wanna talk about it, cool, get out and let other people continue the conversation.

 

[WI Short Scaler]

Honestly. Half the comments are omg what a waste blablabla… more of a waste to tell people what they should be interested in instead of letting them enjoy a topic they’re interested in. I don’t see anything wrong with discussing branding and history of a manufacturer that a large percentage of us has used. If you don’t wanna talk about it, cool, get out and let other people continue the conversation.

That's the way for many on here. If it was Fodera or Sadowsky these 8 pages would be filled with praise for genius engineering. Instead it's another way to dump on Squier.