New Squier Logo

[micguy]

In a few years from now, we can now look forward to threads about re-issue Squiers with period incorrect logos.

 

[ElectroVibe]

Could this be a marketing gimmick like New Coke back in 1985?

 

[makanudo]

It's just text but damn, it looks cheaper?

 

[TomB]

…kinda preferred the before.

 

[steveinohio]

I wouldn’t have noticed it.

 

[HappyChillmore]

Nothing like updates for absolutely no reason like every other company does with every product

 

[Hot Rats]

This is a "g" and this is a "q". It looks nothing like Sguier. What's wrong with some of you? Someone mentioned the uppercase E, what's up with that?

 

[DJ Bebop]

Nothing like updates for absolutely no reason like every other company does with every product

"We're always looking to the future, and creating new and innovative instruments"

Fender/Servco Pacific Inc

 

[Doctor Roberts]

Sguier

 

[BOOG]

The world is changing too fast.

 

[kittyboy]

It's know that the dictionary changes to adapt to how people mangle words every day, so here's the new logo:

That's *literally* the worst thing I've ever seen in my life

 

[58kites]

In general I prefer the old one, the new one doesn’t feel as classy.
From a typist perspective, the curve of the S, especially the top half, doesn’t feel as elegant. It looks like it’s bending over to cover the q instead of aligned with the angle of the word. It feels separate.

The thickness of the u’s second line is different than both the preceding line and the subsequent line of the i. The new version has them all the same, which makes it less readable. It looks like a w.

The Q also looks like a G and the whole thing should be gold with a thin black outline just like the long enduring Fender logo.

 

[2cooltoolz]

Didn't even read the entire first page. But I checked mine. 2021 on top (my tinting), 2020 on the bottom. "New"?

And just for S&Gs here's my 2001 (which I much prefer):

 

[Watchootognbout]

....and in east Poughkeepsie a man turns his head to the side,sniffs,rubs his eye...........

 

[retslock]

wisdom right there. I feel the glow. I am the glow. We are all glowing.

I hardly know myself now.

 

[Nashrakh]

Squier? I hardly know her!

 

[Hot Rats]

I hardly know myself now.

Ain't it grand? I imagine myself spinning, arms out, in a freshly grown green field of new wild grass in an old oak tree grove up in the Mt Diablo foothills.

 

[JimmyM]

Where’s my tinfoil hat when I need it?

 

[Marc DLarosa]

I just got a notice that my subscription to TB expires in a week. This, and a few other recent threads may have just saved me 35 bucks.
Let's see what happens in the next few days...

 

[DaveParker39]

I wouldn't have noticed if no one pointed out. Not worried