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New Squier Logo
- Thread starter 48thStreetCustom
- Start date
I care less about the Squier logo, I’m just glad they started doing the CV70s more accurately to a 70s logo.
Of course, my CV70’s p is the older CIC version. Despite having the more basic older logo, it’s still made to a higher standard than these new ones IME, and I won’t be selling it barring serious financial troubles.
Of course, my CV70’s p is the older CIC version. Despite having the more basic older logo, it’s still made to a higher standard than these new ones IME, and I won’t be selling it barring serious financial troubles.
..well despite the tuners lining up perfectly as they should, how come the 'A' string slot is on a different angle?
Interesting… It’s so similar, why even bother?
I can’t imagine how many meetings, opinions, iterations and dollars went into this project, only to barely change it.
It’s a good refresh. The best ones are those that give a general impression of freshness without drawing attention to the fact there’s been a change. Most large companies that have been around for a while have had their logos refreshed like this at least once without the general public realizing it.
I'm a typographer so I can tell you.. She probably gave them a lot of choices.. And they chose the ugliest one that was like the old one.. Lol.. But don't blame her for giving them what they want.. Good on her for it and making a buck..
I think it’s more likely that the brief said specifically not to stray too far from the original.
This has already been answered. It's more even and easier to read though I hate the open q
I would never have even known it was different. 
Putting a glow on Squier, in a sense, puts a glow on each of us in turn.
wisdom right there. I feel the glow. I am the glow. We are all glowing.
Yes, it's bad.
The Squier logo should look as much like an old classic Fender logo as possible so the brand can continue to look as closely associated to Fender as possible.
Thud is right, it doesn't matter ...but as long as I opened the thread to take a look, why not give my very important opinion.
I imagine many people were involved in this decision. Not to mention, how much has to be changed throughout the company, let alone in actual instrument production? Signs, letterheads, cards, PowerPoint logos, store displays...
All for a change which may likely make absolutely no difference whatsoever to anyone considering buying one of their instruments. I mean, you have to look closely to see the difference.
All for a change which may likely make absolutely no difference whatsoever to anyone considering buying one of their instruments. I mean, you have to look closely to see the difference.
This is what we old farts that've been in the corporate world a long time call an "existence justification project". Someone's bucking for a good writeup in their performance review: "Managed and executed re-branding project for Squier product line". Doesn't that sound better than "made tiny subtle tweak to logo that no one looks at anyway"?
Is there anyone, anywhere who would buy or not buy a Squier based on these changes in the logo?
If only Fender would put this kind of effort into fixing their overall QC issues. It's easier to rearrange the deck chairs than to fix that hole in the side of the ship.
I appreciated this insight...I was sitting here reading through the thread thinking, "why did they bother"?
I I like it, it looks cleaner and more readable. Congratulations to her for keeping the feeling of the old logo and making it fresher.
