New Squier Logo

[48thStreetCustom]

Maybe it was a tax write-off to lower their tax bill.

 

[Fender_Bender]

Looks like Sguier to me. That’s the easiest money she’s ever going to make.

 

[DJ Bebop]

Ugh, reminds me of this...

 

[Smooth_bass88]

I like it!! Hey did you guys see the new Lakland logo?

 

[Outbush]

I had to look at it for a while before I spotted the difference. That may be more of a reflection of me than it though. But what if other people hate it?

Salesperson: "So what do you think?"

Traditionalist dude; "Sounds great, tight neck pocket and I like how the tuners seem pretty solid and the fit and finish is great. Not too heavy, love the neck. Most comfortable bass I've played in ages.
And that's pretty cheap. Thinking I could gig this and keep the Nash/MIA Fender/G&L/(insert name here) at home when I do festivals and street gigs. But that logo is just a deal breaker..."

Nah; can't see that happening too often...

 

[Aidenn7]

I think it’s more likely that the brief said specifically not to stray too far from the original.

It's called a spin.. Mate.. I good designer.. Does both what they ask and what looks good.. So there's the answer.. To your question..

 

[ElectroVibe]

I imagine many people were involved in this decision. Not to mention, how much has to be changed throughout the company, let alone in actual instrument production? Signs, letterheads, cards, PowerPoint logos, store displays...

All for a change which may likely make absolutely no difference whatsoever to anyone considering buying one of their instruments. I mean, you have to look closely to see the difference.

I doubt they would do all that.

 

[BassDaddy77]

There's only one real question that needs answered, and y'all know what that question is. The change, update, refresh, "upglow," whatever you want to call it, may have affected the ONE attribute that is absolutely CRITICAL amongst the TalkBass collective...

Weight?

(Does the "g" add significant weight? Is "Sguier" heavier than "Squier?" Talk about a deal breaker!!! )

 

[ThinCrappyTone2]

easier to read

meh, maybe, maybe not

 

[CoughSyrup]

That "ER" always needed some help.

 

[Robert Booker]

A graphic designer I follow on Twitter posted yesterday that Fender just had her update the Squier logo.

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And how much did this cost them?

 

[skycruiser]

I had to look at it for a while before I spotted the difference. That may be more of a reflection of me than it though. But what if other people hate it?

Salesperson: "So what do you think?"

Traditionalist dude; "Sounds great, tight neck pocket and I like how the tuners seem pretty solid and the fit and finish is great. Not too heavy, love the neck. Most comfortable bass I've played in ages.
And that's pretty cheap. Thinking I could gig this and keep the Nash/MIA Fender/G&L/(insert name here) at home when I do festivals and street gigs. But that logo is just a deal breaker..."

Nah; can't see that happening too often...

That's exactly what I say about Sire basses.

 

[2thAche]

 

[Ostie]

They should have just gone ahead and changed it to Squire.

 

[BunchyMutt]

In general I prefer the old one, the new one doesn’t feel as classy.
From a typist perspective, the curve of the S, especially the top half, doesn’t feel as elegant. It looks like it’s bending over to cover the q instead of aligned with the angle of the word. It feels separate.

The thickness of the u’s second line is different than both the preceding line and the subsequent line of the i. The new version has them all the same, which makes it less readable. It looks like a w.

 

[BadSanta1281]

Do you think half of all those new logos will be sanded off and replaced with a fake Fender logo?

 

[retslock]

Not directed at your designer friend but sometimes I think marketing people - like politicians and bureaucrats, feel compelled to make changes to justify their existence.

 

[J-Bass RMR]

 

[Oatis]

Now make the Q real precise and easy to read.I like my Squier 'Stang Bass.

 

[Doner Designs]

Always hated the name. Kinda like Happy Meal. Sounds like a kid’s toy. Maybe that’s the intention since they have so many “levels” of the same models.