New Squier Logo

[LAST_C]

Fender would ever let them do a complete overhaul. It's a legacy brand. The Fender logo has only had minor tweeks over the past 70 years.

Makes sense. It's like band logos, they rarely go trough drastic changes. To me its just a tweak, not a redesign.

 

[6-3-2]

It's easier to read, which I imagine was part of the design thinking. She's specializes in slightly updating classic brand logos and this fits that bill. The kinda messiness of the original had some more personality, but it really is a modest change.

 

[TheArchitect]

Sweet! My Squiers just went up in value!

 

[SoulReflection]

Sweet! My Squiers just went up in value!

And the new ones now have to sell for more ...things they do to justify price increases!

 

[Katoosie]

As a former graphic designer, I like it. It’s subtle, but I can see why they did it:

• More even stroke widths, more consistent
• Each individual letter stands out more, vs the original where they were melting together in the “joins” along the baseline
• Better letterspacing
• Easier to reproduce at small sizes without the details “blobbing out” due to ink gain in print / low pixel resolution on screen
• Definitely makes the ending ‘er’ easier to read
• Overall better readability

Thank you for some reasonable input in this awful thread. I think the Q looks too much like a G now, and overall its still just a Squier logo... But its slightly better now, I guess

 

[Celen]

I like it!

Most companies with some degree of legacy try to strike a balance between feeling fresh and feeling familiar.

A few years ago I attended a guest lecture, with a marketing exec for a well known European company. They had just launched their "new brand" and were very excited. They also spent some time, half jokingly, pointing out the differences between the old logo and the almost identical new one.

In fact, Google the logo for pretty much any large brand older than a couple decades (e.g. Apple, GE...), and you'll find a a number of almost identical, yet subtly different logos. A rounded corner here, flattened bevel there, maybe a thinner font. Each tweak likely cost them a hefty amount of money for brand consultants, brand lawyers, graphic designers etc....

 

[BassyBill]

Hate it.

Really? That bad?

 

[SoulReflection]

Really? That bad?

I don't care one way or the other...just love to see money being spent for things that really matter .

 

[Frank77]

Typical TB thread!

 

[GregT]

This is the logo I like best. Mine was made in Korea and it is still one of the very best basses I've ever owned or played. And sold..... The picture is not of mine.

 

[Barticus]

A graphic designer I follow on Twitter posted yesterday that Fender just had her update the Squier logo.

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Subtle change in the typeface, but 100% improvement!

 

[RichterScale]

I don't understand why the E is upper case.
SquiEr?
Either way, it's just a decal.
It's a Fender.

 

[gcb]

Sguier?

 

[Hot Rats]

Sguire?

Squier.

 

[Brain Fog]

This was updated a couple of years ago, at least. I'm glad y'all are finally noticing.

 

[ThudThudThud]

Hate it.

 

[EdwardofHuncote]

Awesome. My older logo Squiers are instantly more valuable.

 

[iiipopes]

At least she spelled the name correctly, after V. C. Squier, the string maker who made Fender's first-generation strings until Fender bought the string company, then discontinued the company and the name, then brought the name back as the second/beginner/student/hobby line of instruments in the early 1980's.

 

[tb-player]

They should make the “S” backwards, like 7ender.

 

[covermego]

I think SoCal just had another earthguake.