• TalkBass has been independent since 1998. Add your voice.
    Create a free account to reply to discussions, view embedded media, and browse with fewer display ads.
    Join freeLog in
    Want zero display ads or expanded classifieds tools? Compare plans.

Nordstrand product descriptions

I don’t know of many other companies where the difference between the marketing website bull$£¥£ and the actual contact is this big. I recently tried to make the right choice for soapbars in a new build and got stuck in the colourful descriptions. I tried mailing and got a prompt, short and adequate answer.
All my basses use Nordstrands, but I kind of resent using the website because of the lame content.
 
As a potential customer I recently went to the website, read a few pickup descriptions, and realized I had no idea what any of them were really saying.
So I left.
I did exactly the same thing. Wanted to replace my Bart P4s but from the description I have absolutely no idea what they would sound like.
Unfortunately it’s marketing hype gone too far in the direction of BS, totally away from facts.
 
I almost said something about their descriptions a while back. Pcake was looking for pickups and posted some links. There are genies in this pickup.
Screenshot_20191205-074207.png
 
  • Like
Reactions: NKBassman
This irks me. I was just on the Nordstrand website today and saw a new product... '51 Precision style split-coil pickups in Jazz shells! Cool!

Then I went to the product page to get more information, and trying to read the product description makes me go crosseyed. It's like marketing department smoked anything and everything that would burn and then busted out the thesaurus. Where they couldn't find a word, they're now simply making up nonsense. This isn't the first time they've done this, and I've noticed this descriptive trend escalating over the last few product releases (see Zen Blades), but this one absolutely takes the cake.

Excerpt:


Now, don't take my complaining as a knock against the company or their product. I have Nordy pickups in my Jazz and P basses and really like them. In my opinion, Nordstrand are (perhaps arguably) one of the most high profile and reputable bass pickup manufactures out there today, and continue to push the state of the art with new interesting products that far exceed "niche" market applications.

And they are of course free to run their business and describe their products however they see fit. But, in my opinion, this is absolutely terrible product marketing.

Am I crazy? Over reacting? Is 35 too young for a "get off my lawn" moment? Maybe it just disagrees with my practical sensibilities and preference for technical information. Maybe I just expect a little more professionalism and/or straight-forwardishness from such a renowned and respected pickup builder. I don't know... at the end of the day, big deal right?... it definitely won't stop me from buying their stuff because I already know it's top quality. But for anyone visiting that page for the first time and trying to read that nonsense hoping to get some feel for what the product actually offers, might not take the company seriously.

Thoughts?
Ahahah ... this time they went to another level :laugh::laugh: unbeatable ...
 
  • Like
Reactions: NKBassman
I find this entertaining. They have the Tone tab where they compare tone somewhat more objectively.

When I’m buying pickups, I try to listen to audio sample on the site if they have it, or YouTube demos, which are a little better, but you still have to wade through sound quality issues of watching something online (signal chain, phone quality, ear bud quality, etc.).
 
I found it both hilarious and informative. I fail to see the issue here.

Perhaps you could inform me then?
  • Do the pickups have radiused pole pieces? Is it an option? If so, what radius?
  • What are the tonal goals? Are they attempting to cop a convincing 51 P pickup sound in the neck position? Or more of a thicker jazz bass thing? Something in between?
  • What does the bridge pickup sound like? Does it still have the bite and sparkle of a Jazz bridge pickup? Is it more mid-forward and burpy? Is it ok in a 70s Jazz bridge pickup location?
  • What does it sound like with both pickups on together?
  • Does the hum-cancelling attempt to retain a single coil sound?
  • What is the DC Resistance? Inductance?
 
Last edited:
I'm a huge Nordstrand fan, but I don't like the website descriptions either. These aren't $40 pickups. Be serious about it please. I get the humor thing, but yeah - be serious about it please.

Yep. I'm all for humor, but this isn't even close to funny.

Furthermore, where they've gone off the rails with this nonsense they've written two full paragraphs of it. Would it be too much to ask for one paragraph of some sort of meaningful information?

If you go back to some of their older offerings the descriptions are much more straight forward and informative. I'm not exactly sure when this trend started (seems to be around when the blade stuff started), but I wish they'd stuck with the "boring" informative content.
 
Last edited:
I see it as sort of like the J. Peterman Catalog. It’s funny if you have a sense of humor and like to read.

from J. Peterman product:
Waxed Cotton Thug Cap

“Have Hat, Will Travel.

A good thug cap, or flat cap, or ivy cap, whichever you prefer, is always an appropriate hat to keep in your rotation. On point when seeking out shellfish chowder in Glasgow (try the Crabshakk). Good from the Midlands to the Highlands. Good for the streets in Piccadilly Circus when you’re not sure who’s watching. Even better is a hat with a wax finish that beads the rain. Your great Irish uncle would tip his cap (probably wool) to you.”

I had no idea J. Peterman was real! I thought it was just from Seinfeld :p
 
This irks me. I was just on the Nordstrand website today and saw a new product... '51 Precision style split-coil pickups in Jazz shells! Cool!

Then I went to the product page to get more information, and trying to read the product description makes me go crosseyed. It's like marketing department smoked anything and everything that would burn and then busted out the thesaurus. Where they couldn't find a word, they're now simply making up nonsense. This isn't the first time they've done this, and I've noticed this descriptive trend escalating over the last few product releases (see Zen Blades), but this one absolutely takes the cake.

Excerpt:


Now, don't take my complaining as a knock against the company or their product. I have Nordy pickups in my Jazz and P basses and really like them. In my opinion, Nordstrand are (perhaps arguably) one of the most high profile and reputable bass pickup manufactures out there today, and continue to push the state of the art with new interesting products that far exceed "niche" market applications.

And they are of course free to run their business and describe their products however they see fit. But, in my opinion, this is absolutely terrible product marketing.

Am I crazy? Over reacting? Is 35 too young for a "get off my lawn" moment? Maybe it just disagrees with my practical sensibilities and preference for technical information. Maybe I just expect a little more professionalism and/or straight-forwardishness from such a renowned and respected pickup builder. I don't know... at the end of the day, big deal right?... it definitely won't stop me from buying their stuff because I already know it's top quality. But for anyone visiting that page for the first time and trying to read that nonsense hoping to get some feel for what the product actually offers, might not take the company seriously.

Thoughts?
This is lick-spittle of a deleterious fashion promulgated upon reflection. My dependent inclination recedes further than throg-morton fantastical benevolence. But then... that's just me... :)
 
I absolutely love it, thanks for pointing it out! A+.

The marketing copy on pickups, strings, and even instruments rarely has any valuable information. 99% of the time it's worse than reading the back of a shampoo bottle. At least Nordstrand is having some fun with it.

It's really the tech specs where the useful information is anyway, plus taking the risk of trying them out.

I see the OP's point, but I have to agree with onestring here. I often find written reviews about tone useless. The words we use to describe sound are highly subjective. I just look for sound clips or video reviews.

Maybe they're trying to say their pickups sound like a 51 P :D

FWIW, I have the Nordstrand PJ5 in my main bass, and it sounds fantastic. I can't use any descriptive words for what it sounds like. And Nordstrand was great to deal with, and they made me a custom string spacing for not much money.
 
Wow... that is disheartening. Below are some noteworthy examples to the contrary. They show how it should be done, and are how some other distinguished pickup makers are still doing it. Marketing is what it is. But each of these is, in its fashion, straightforward and descriptive. From least to most verbose:


Curtis Novak - PB-V

"Vintage correct Precision Bass pickups with a nice mid bite."


[Invalid or Expired Link Removed]

"Vintage correct lacquered fiberboard bobbins, Alnico V magnets, black plastic covers, wound with 42 gauge Heavy Formvar wire for that classic, growling, P-Bass tone."


The Pickup Wizard - Vintage Style P-Bass Pickup Set

"Sound wise. the pickups have that classic warm but punchy tone normally associated with vintage early 1960s P-basses. The FormVar versions tend to be a little warmer in tone with more complex harmonics verses the Plain Enamel magnet wire versions which have better high end performance."


Lollar - Precision Bass Split-coil

"Our design is wound to vintage specs and patterned after the original split-coil humbucking bass pickup to give you punchy, powerful tone and clear definition. Scatterwound to offer greater harmonic presence, the pickup is wax potted and made with hand-beveled Alnico 5 magnets and vintage style cloth covered wire."


Flying Mojo - The Duck Pre-CBS

"Flying Mojo’s Pre-CBS P-Bass Pick-up set Modeled after the Famous Stax Records sound.

⦁ Pickups were measured exact from a Precision Bass Guitar formerly owned by Donald “Duck” Dunn
⦁ Authentic 1960’s tone made with 100% USA Materials, original alloy staggered magnets,
⦁ Authentic 42 gauge heavy-duty Formvar wire, vintage cloth lead wire and Forbon Flatware, Nitrocellulose lacquered and wax potted"


DiMarzio - Area J Pair

"Been waiting for a bass pickup that sounds like a vintage J Bass® pickup and cancels hum? Your wait is over. Bass pickups are usually described with aggressive terms such as “amazing punch” and “thundering lows”, but that’s not the sound of vintage J Bass® pickups. They’re all about warmth, sustain, and a clean, singing tone. The Area J™ captures all of those qualities. It is not loud, but it has a very focused attack, so it has power where it counts – at the center of the tone. The lows are very clear and clean, and the highs are both smooth and open-sounding. We’ve reduced the magnet-pull, and included 4-conductor wiring to allow both series and parallel humbucking modes."


Klein - 1959 Epic Series P-Bass

"- Magnets, Our Epic Series 1959 Pickups use Original Fender Alloy Alnico 5 Magnets From 1959. We sent Original magnets from a 1959 pickup to an Independent Laboratory for Metallurgical Chemical Analysis Testing. We then contracted direct with our magnet manufacturer to get the Alnico 5 magnets Specially Poured to the exact composition of the Originals. We are the only manufacturer who offers this. Pure, Sweet, and Authentic Tone.

- Wire, our 42ga Plain Enamel wire is not just stock wire. We have sent dozens of samples of wire from early Precisions for analysis. We get our 42ga Plain Enamel built to the exact specs of the samples we have had analyzed. Exact Resistance, Exact ID & OD, & Color matching. Our 42ga Plain Enamel Wire is the most authentic and accurate Magnet Wire Available. As Authentic as it can possibly get.

- Tone, the tone of our Authentic 1959 Precision pickups is simply stunning. You will never hear a more pure sounding pickup. People often ask us why vintage pickups sound so good. Well, the main reason why is that materials used in the 50s & 60's are not the same as today's off the shelf parts. Replicating every alloy, every element, every aspect of a pickup is why our 1959 Epic Series Pickups sound identical to a real 1959 pickups. We get every part of the Epic 1959 pickups specially manufactured, only for us, from an actual 1959 pickup. 1959 Epic pickups have a huge chunky low end, often not associated with current magnets, as current magnets have a nasty Mid Range presence that also pairs with the chunkiness. The mids on the 1959 set are very solid, not overbearing but are shifted to the lower mid frequencies not the upper dark mids. The treble is very velvety but still holds it's top end clarity.

- Compression, the 1959 pickup has plenty of output that provides a spunk that is only known for in 1959 Precision's. This spunk brings out the presence of the bass guitar by giving it a huge voice that is able to cut, something that is highly sought by bass players. All in all, the 1959 precision bass pickup is huge and fat with just the perfect amount of bite."

That Flying Mojo pickup sounds nice. ;)
 
I had a thought - is it possible that this is all completely tongue-in-cheek? Perhaps they're deliberately (and outrageously) parodying the nonsense descriptions that we see from other manufacturers? Are they so sophisticated and hip that their intensely sarcastic mockery has sailed right over my head?

Hmmmm...