Fully agree ... throw the worms but the Thunderbass sounds decidedly better than the rapture judging by the videos ...I may be opening up a can of worms here, but based on the second video above, the Pedulla doesn't sound like anything special on first blush. Listening to some of the other boutiques makes me drool, but that sounds about like what I'd expect for an active jazz configuration. It looks stellar though! I can't comment on the ergonomics at all. Maybe it would have a more distinct sound in person., especially since the audio in that video is terrible.
Plugged in, it sounded nice, with the full midrange I'd expect from its Bartolini electronics. The tone didn't floor me solo, but I'm sure it would have sat perfectly in a mix.