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Plek job on a $7000 bass ?

Lol, was just browsing On Sweetwater , for only $200 they’ll plek your new $7000 bass. Can someone explain to me why a $7000 bass would benefit from a plek job.

Because perception is reality and the amount of navel gazing that goes on regarding "bespoke experiences" is vast and never ending. Just look at the classifieds here for examples.

That said, I have a 1988 4003s Rickenbacker I bought used and had it PLEKKED as a part of its initial setup after I got it. The frets had been "dressed and leveled" by the previous owner and it needed a lot of work to make it functional.
 
Lol, was just browsing On Sweetwater , for only $200 they’ll plek your new $7000 bass. Can someone explain to me why a $7000 bass would benefit from a plek job.

It's called "up-selling". SOP for retailers, same as it ever was.

The expensive bass may not need any adjustments to be perfect, but a $200 Plek job on a $7K bass makes more $$ sense than a $200 Plek job on a $400 bass, even though the cheaper bass may be more likely to need it. For someone who can toss off $7000 for a bass guitar, another $200 is nothing.

Retailer: "Would you like fries with that order?"

Customer: "Sure, why not."
 
I wouldn't let a sweetwater plek operator within 10 feet of my $7000 bass if I had one. If I'm spending that kind of coin, I'm taking my bass personally to the only luthier in my state with a plek and I'm going to ask him to show me the computer generated assessment of the neck before the plek program is initiated.

I'm also not buying a $7000 bass I haven't personally laid hands on and played. So there's that.
 
A couple of musings on this:

Some have said that a Plek is an expectation on a bass costing that much. Are there a significant number of people who think this way? Some old information I have on the cost of this sort of a machine is quite astronomical. I doubt many boutique low-volume builders are going to fork over the hundreds of thousands of dollars this machine costs if they are getting excellent results with whatever hand-driven method they are using (I've heard $100K-250K).

I have seen a few boutique builders who offer it, but a quick search on Plek's website shows all of the examples I know of are located driving distance to another shop that has a Plek machine. Personally, if the builder is offering the bass without Plek then I'm going to take it that way.
 
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