As for the notion that a speaker for bass should be subject to a different standard than one for PA or HiFi or whatever, that's the same as saying you should rate the gas mileage for a car based on a 5280 foot mile, for a truck for a 4000 foot mile, and a motorcycle for an 8000 foot mile. It's just plain wrong and only serves to confuse and deceive the consumer, be it intentional or not.
Not a different standard, different evaluation criteria. After all sound reinforcement gave up on tube amps in the 60's whereas tube amps are still quite popular in bass playing circles. Bass cabinets are not just about bass reinforcement! Heck if all we were concerned about was fidelity we would all be using something other than magnet/coil pickups followed by tantalum capacitor eq!
Bass cabinets are not just playback devices, they are part of the tone of the players rig.
If you think you can get any tone with a nominally flat speaker, try replicating a marshall stack with a flat(ish) 3 way speaker and a JCM800. Yes some of us like some fudge in our tone. It's what makes it sound loud.
To use the vehicle metaphor: it is nice to know what kind of mileage different light pickups and station wagons (4x10's and 2x12's) get and then only test drive the ones that get at least 35 freeway (have high spl per watt). But also keep an eye out for ones that have abysmal city mileage (anemic low end) no matter how great the freeway.
Then pick for ride/handling (dispersion and tone).