I dont think any of the major manufacturers out and out lie..there are a lot of out and out lies going on with specs, and even if you hold manufacturers to this standard, some are still going to lie their asses off, which hurts the truth tellers.
I do know of a couple that have interesting definitions of how to give watt ratings for their amplifiers. One example is to give the peak wattage at less than 1% distortion for one cycle of 100hz. Likewise there are a couple companies that have interesting definitions of how wide their cabinets frequency response is. Now they don't lie when they give this info out, they just put asterisks and footnotes next to all their specs, so it's darn near impossible to compare it apples with apples.
I think I might take a day this week to do some entirely unempircal measurements of all the bass cabs at the studio. There are two different SVT 810e's. An SVT 18, a Mesa 15, an SWR 2x12, and an SWR 4x10.
I guess I will just bring my best omni condenser, my laptop and an audio interface.
I'll run it through one of my plain vanilla audio programs like Audacity or Sonar to get a freq response graph. Sure it wont be anechoic or even half space. But it will be a ballpark representation of what those cabs do. Being that I use a tube head it will be the same watts regardless of 8 or 4 ohm.
I may just loop a bass lick so they all get the same treatment.