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Some Ampeg refresh?

Basically your own argument suggests making a lighter, authentic sounding SVT can't be done without innovation :confused:.

I think it would be more accurate to say I’m saying it hasn’t been done yet and appears to be a bigger challenge than just substituting lighter components.

But maybe I didn’t make it clear earlier that by “innovation” I’m talking about game changing new developments rather than loading up on additional features which is what many people call “innovation.” Which is why in another post I said I didn’t see the PF-50-T as the “new” direction the person I was responding to had characterized it. It added the correct power cord and some nice additional features and upgrades. But at heart it was still a B-15N. Hardly surprising in that most savvy companies think in terms of product lines when they’re designing rather than just individual products. That way they can leverage existing proven design elements into new products in a series or larger family of products. Fender does that with their Rumble product line. As does BOSS with their new Katana amps and huge family of pedals.

As far as weight being part of the SVT image, it wouldn’t completely surprise me if it were so. The Heinz Ketchup bottle was a famous example of not fixing something that could have easily been fixed because it would have clashed with the overall product branding and image. But I think the fact Ampeg already has an existing infrastructure for producing Tolex covered Baltic birch 14-ply cabinets might have something to do with it too. Far easier to roll with that rather than get up to speed and tool up for injection molded cases if your customers aren’t demanding you change it.

But I don’t really know what Ampeg’s thinking is on any of this. I’m just speculating and extrapolating based on my own experiences from the days when I was working in analytical instrument manufacturing. So take all of the above as personal opinion and nothing more. :)
 
I think it would be more accurate to say I’m saying it hasn’t been done yet and appears to be a bigger challenge than just substituting lighter components.

But maybe I didn’t make it clear earlier that by “innovation” I’m talking about game changing new developments rather than loading up on additional features which is what many people call “innovation.” Which is why in another post I said I didn’t see the PF-50-T as the “new” direction the person I was responding to had characterized it. It added the correct power cord and some nice additional features and upgrades. But at heart it was still a B-15N.
More a V4B with half wattage and an industrial Portaflex look :D

Hardly surprising in that most savvy companies think in terms of product lines when they’re designing rather than just individual products. That way they can leverage existing proven design elements into new products in a series or larger family of products. Fender does that with their Rumble product line. As does BOSS with their new Katana amps and huge family of pedals.

As far as weight being part of the SVT image, it wouldn’t completely surprise me if it were so. The Heinz Ketchup bottle was a famous example of not fixing something that could have easily been fixed because it would have clashed with the overall product branding and image. But I think the fact Ampeg already has an existing infrastructure for producing Tolex covered Baltic birch 14-ply cabinets might have something to do with it too. Far easier to roll with that rather than get up to speed and tool up for injection molded cases if your customers aren’t demanding you change it
Ampeg used to be owned by the same company that made Mackie and EAW stuff, so they could have done injection molding, but nobody was looking for it. It's very much a case of "if it ain't broke, don't fix it." Yamaha will most likely follow that same philosophy. New products, sure, but nobody wants to argue with an iconic brand whose flagship is an amp that's been in continuous production for 50 years and still sells a couple thousand a year. Giving it separate gain and master and switching to common tubes was enough.

But I don’t really know what Ampeg’s thinking is on any of this. I’m just speculating and extrapolating based on my own experiences from the days when I was working in analytical instrument manufacturing. So take all of the above as personal opinion and nothing more. :)
I think you're pretty much right on.
 
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But I don’t really know what Ampeg’s thinking is on any of this. I’m just speculating and extrapolating based on my own experiences from the days when I was working in analytical instrument manufacturing. So take all of the above as personal opinion and nothing more. :)

^ Same for me. I am unfamiliar with Ampeg's business and marketing strategy; as I mentioned in the OP, maybe my vision of modernization is just not what they are about.

I just like the brand, and I wish they had stuff I would consider. I like and respect their classic stuff, but I am wholly uninterested in big iron and heavy cabs. The 7 pro is squarely in the "good enough" category for me size/weight though.

One little anecdote. I was rehearsing in one of those paid studio spaces that has resident backline gear. The basic rig was a couple of giant, ancient Carvin cabs, and the amp was an SVT7 pro. I started with my trusty GK MBF800, and it sounded great, as usual. Having never tried a 7 pro, I obviously wasn't going to let the chance go by to try one out. It delivers! Noticeably more full and supportive than the GK. More girth-some. I started poking around online about the 7 after that experience, but the copious numbers of reports of reliability issues shut down any further consideration.
 
As far as weight being part of the SVT image, it wouldn’t completely surprise me if it were so. The Heinz Ketchup bottle was a famous example of not fixing something that could have easily been fixed because it would have clashed with the overall product branding and image.

Adapt or die? :)

1964-1-2-ford-mustang-review-car-and-driver-photo-560444-s-original.jpg


Mustang%20Mach-E%2017-min.jpg
 
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^ Same for me. I am unfamiliar with Ampeg's business and marketing strategy; as I mentioned in the OP, maybe my vision of modernization is just not what they are about.

I just like the brand, and I wish they had stuff I would consider. I like and respect their classic stuff, but I am wholly uninterested in big iron and heavy cabs. The 7 pro is squarely in the "good enough" category for me size/weight though.

One little anecdote. I was rehearsing in one of those paid studio spaces that has resident backline gear. The basic rig was a couple of giant, ancient Carvin cabs, and the amp was an SVT7 pro. I started with my trusty GK MBF800, and it sounded great, as usual. Having never tried a 7 pro, I obviously wasn't going to let the chance go by to try one out. It delivers! Noticeably more full and supportive than the GK. More girth-some. I started poking around online about the 7 after that experience, but the copious numbers of reports of reliability issues shut down any further consideration.
Well I'm certain they'll have an airtight 7 Pro or an equivalent under Yamaha.
 
Well I'm certain they'll have an airtight 7 Pro or an equivalent under Yamaha.

Cool. I'm guessing you have some influence with them. My two cents to pass along to you...to pass along to them, if you choose....get the 7 pro airtight and maybe shed a few pounds. And offer a light, sensitive 12" cab that competes with the Mesa Subway 12, GK Neo 112 or the Aguilar SL112. Frankly, the Aggie DB112 is too heavy and clunky, IMO. Sounds good though.
 
Well I'm certain they'll have an airtight 7 Pro or an equivalent under Yamaha.

Count on it.

I don’t think Yamaha will interfere with Ampeg. That’s not how they operate from what I’ve seen. But I also don't think they’ll be content to act as if they’re a completely silent partner either.

Be interesting to see how it goes. My experience with Yamaha is they’ll wait until they have a carefully formulated product plan and market strategy in place before they’ll do anything. Yamaha (and every other big Japanese company I’m familiar with) tends to take their time getting all their ducks in a row. But once they decide they’re ready they almost always move all out and quite rapidly.

I’ll be looking for a preliminary surge of activity around the Ampeg brand sometime during the third quarter of this year. And a full court press come the 2021 Winter NAMM
 
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Ok. But the Mustang aficionados I know wouldn’t consider the modern Mustangs to be Mustangs at all. Real Mustangs (to them) are the “pony car” models that were produced between 1965 and 1973. To them everything else is just some car that’s called a Mustang. ;)

Watch them jump on the band wagon when the 2020 GT500's are actually on the road.
$80K that will run with the twin turbo Porsche's on a road race course and run 10.6's with factory tires on the drag strip!
 
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Watch them jump on the band wagon when the 2020 GT500's are actually on the road.
$80K that will run with the twin turbo Porsche's on a road race course and run 10.6's with factory tires on the drag strip!

I’ll take your word for it. I know very little about cars other than what I get told. (I drive a Hyundai Kona.) My SO and several of our friends are the car buffs. Whenever the party conversation swings round to discussing motoring, I just nod in agreement and smile politely. :laugh:

The ones in my circle that could drop $80K on a car already have - on their Teslas.
 
I would love to see Ampeg do something light but classic sounding in a good way. I'd love a lighter B-15. For example, if Ampeg did something like what Fender did with the Tone Master Twin Reverb. I know there's the PF series (20T/50T), but I'd prefer something 20lbs or under in total. Heck, find a way to get the B-100R lighter, put blue tolex on it, and sell it. My Henriksen Blu is good but when I dragged out the B-15 for one thing, I realized how much I missed that sound.

I agree with a lot of the comments. I'm pretty sure Yamaha's goal is not to mess up what's working at Ampeg or screw up how iconic it is - perceived or not. What's there is working, but it doesn't mean they can't try something new or modern, either.
 
Did the Mesa Strategy use SMPS? I don't think so. 465W at 49lbs. Of course the Strategy was discontinued due to reliability issues, but perhaps it would be possible to make a 45 lb 300W tube amp that is reliable without going to SMPS. You wouldn't be able to do it with a big heavy wooden head case.

If you look at their literature it says 495 tube watts, what are tube watts? 8 KT-88's maybe you could get 500 watts RMS out of them but I don't think the tubes would last very long.
 
If you look at their literature it says 495 tube watts, what are tube watts? 8 KT-88's maybe you could get 500 watts RMS out of them but I don't think the tubes would last very long.

465w (I have one). If you found 495 on something it’s a mistake.

They probably added “tube” for marketing reasons.

That said, the Strategy wasn’t discontinued for reliability reasons. It was discontinued due to cost and difficulties sourcing reliable KT88s (I can just about buy a D800 for what it costs to retube a Strategy)
 
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Ok. But the Mustang aficionados I know wouldn’t consider the modern Mustangs to be Mustangs at all. Real Mustangs (to them) are the “pony car” models that were produced between 1965 and 1973. To them everything else is just some car that’s called a Mustang. ;)

Sure. In the same way that a real Heinz bottle requires a 20 minute wait and a real Ampeg SVT weighs 100 lbs. Cool, but not so cool for everyday use. Unless you have a roadie and a butler to spread condiments on your pabulum.

I owned a 67 pony myself back in the day, and it was...cool...I guess, but also a real POS death trap. Completely unusable by today's standards.