No question that there's a demand for gear that adds character or color. Everything does to some extent. Accurate instrumentation amplifiers are pretty uninspiring to listen to. They weren't designed for audio applications. The BURL Audio converters, in part, attain their harmonic character with transformers that warm up the sound. Making the converter's output more pleasing to the ear isn't a bad thing. Complex harmonics are also what makes analog Neve preamps/EQ's so desirable, again attributed to the transformers and class A amplifier stages. Both have their place.