I sometimes get into conversations where someone hears that I play jazz, and then unloads on me about everything they don't like about it.
Usually, I find that people who discover that I play jazz will say "ugh, jazz, I hate that!". If I ask why then it usually comes down to there not being lyrics or a tune they can recognise. Therefore, I can only conclude that the people who tell me they hate jazz imagine that jazz means instrumental hard bop, post bop or free jazz (i.e. exactly the stuff I like). I'd not expect those with mainstream tastes to like what could be considered art music performed by musicians for musicians. The Fast Show's
old sketches represent how it looks and sounds to such people, I think.
Often, these same jazz haters will be quite happy with jazz if it is something other than the sub-genres mentioned above and if it's presented in an appropriate context for them, e.g. a trad band at a country fair or a straight-ahead piano trio playing background music at a cocktail party.
There are a couple of groups I play with on a regular basis. One is a hard bop band and we find it difficult to get gigs*. Usually, rural venues reject our demo tape, claiming that they need something "a bit more up tempo" (as if "Impressions" wasn't up tempo enough) or "something more tuneful for people to dance to". The other band plays jazz with very simple grooves and some vocals. This band is quite popular in comparison. I had this conversation with an acquaintance about it recently:
"Are you coming to the beer festival?"
"Yes, I am in fact playing there."
"Oh, what sort of music?"
"Jazz."
"Ugh, I hate jazz! Let me know when you're on so I can avoid the stage area."
"Please at least have a listen so you can give me your opinion, even if you think it sucks."
"Humph, OK"
After the show:
"So, what did you think to the jazz?"
"Surprisingly, it wasn't too bad after all, and I even enjoyed it."
Relatively light jazz whilst the listeners are relaxing outdoors in pleasant weather with a few beers did indeed go down very well amongst people who, I am sure, would never listen to a hard bop album.
(*) The few hardcore jazz venues are mostly found in a nearby city and are usually harder to get into unless one knows the right people.