If that's the approach they wish to take... they need to provide their retailers with a truckload more information, so the customer can get the answers from them. My experience over the years has shown that, it you're asking a question about a Gibson product that's on their sales floor... the odds are better that they will know at least something about the product. If you ask them about a Gibson product that's not on the sales floor... they typically don't know any more than the customer. Under those circumstances... Gibson is not only letting their customers down... they're also letting their customer's customers down. At the end of the day... it's all about the manufacturer and the end user. Marketing 101... "Make it easy for your customer to buy your product". Of course "Know your customer" is right up there too... and we see how well they're doing with that...
The local shop I wander through off and on has been a Gibson/Epiphone dealer off and on forever. Gibson seems to be very hard to deal with. That shop carries Fender, of course, and a whole lot of other brands. They seem to have dropped Ibanez, although I don't know why. The picked up Rickenbacker recently, and have a number of other brands like Eastwood. I think they have Gretsch, too. I know I have seen Gretsch guitars there. But, for whatever reason, Gibson appears and then disappears. I guess the Gibson CSRs are just as opaque to them as they are to everyone else. Too bad. I really do prefer Gibson guitars and bass guitars. It's just Gibson the company I don't prefer so much, and that doesn't seem to be a unique opinion.
I know I've probably said this a million times, but although I share some of the same annoyances as the rest with Gibson, I have to give them some slack because of how fortunate I am to have a real left-handed Thunderbird. I don't think right-handed players can truly understand how much this means, even if it ends up to be a one-off situation. And they did it right, too. Rickenbacker makes their basses left-handed, but there are some really weird elements that they never really reversed for it, like the fretboard inlays. They're upside down. So even if it's decades too late, Gibson has my gratitude.
I make light of the CSR, however, I am conscious and sensitive to the issue raised. But having said that, there are business realities that are being ignored in considering the way we might like things to be.
@theFixer I'm going to say that maybe you need a better brick and mortar store to go to. My local Long and McQuade (kind of like the Canadian Guitar Center) is actually excellent. They give me estimates of when items such as the red JC, are coming. They can view the system wide inventory and tell me where the item I want is and tell me when they could get it in for me. The staff are quite knowledgeable on the product. I suspect that at least a couple of people from the store attend NAMM as they can talk intelligently about what was there and when it is coming.
Why is this retail so easy to work with? Perhaps because people like me walk in and buy things there. Buying on the internet may save you a few bucks, but it is driving the local music store out of business. If you don't shop at your local music store, they won't be around when you need them or when you want to try something to see if it fits your needs. And they have staff to pay. If you nickel and dime them on everything, when it comes time to hire staff, they go minimum wage. L&M hire musicians to work their stores. They give them time off for touring etc. But they are people that know what they are talking about.
It does not surprise me that Gibson is difficult to deal with. I suspect that it is a global brand now being run like a little boutique sole operator. There are economies of scale in musical instruments. Fender has done well with this rolling up brands such as Charvel and Jackson. Gibson bought up Epiphone, but I think they haven't embraced that industrial roll up strategy like Fender did. This may relegate them to also-ran status in the medium to long term. Time will tell.
Can a company say much about what is coming in the new model year? Absolutely not. As a consumer, if you know that a newer, better version is coming, you are likely to defer your purchase until the newer, shiner item comes along. This means that the manufacturer is stuck with inventory and reduced sales. This is an earnings double whammy; not only do you see lower sales, but you have to take a write down on unsold inventory.
Like @BklynKen I appreciate some of the interesting things that Gibson has done. Fender plays it safe producing hose items that they know will sell; Ps and Js. It doesn't excuse the consumer ill will that Gibson seems to keep trying to build, but it does buy them some slack.
For all the complaining, there are a lot of things that Gibson is doing right. If it is true that the manufacturing is running at capacity and they are selling everything made, it is a good bet that they are making money. Making money is the goal of running a business. For those that say that they could do it so much better, go raise the capital and start your own company or buy an existing ne. If it really is as easy as some say, lining up the financing will be easy. In reality, it is hard to raise the capital because it is not easy. I have experience raising capital (on both sides of the table) and can say with certainty, that any entrepreneur that says it is easy doesn't get funded because they have not done any risk assessment.