This is nothing new. People that are exponentially more savvy at marketing than they are at being genuine artists has been a thing since at least KISS 
It’s garbage like this that has played a role in the diminishing of smaller music scenes all over the place for years now. When venues don’t commit due diligence and are already scraping the bottom of the barrel as it is, a few thousand FB likes and a fancy demo seems like a bargain for the same $$$ they’d be paying weekend warriors who are already chasing people out of the place.
It’s garbage like this that has played a role in the diminishing of smaller music scenes all over the place for years now. When venues don’t commit due diligence and are already scraping the bottom of the barrel as it is, a few thousand FB likes and a fancy demo seems like a bargain for the same $$$ they’d be paying weekend warriors who are already chasing people out of the place.