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Totally fake band touring Europe...

lol... as a business, you can speculate to accumulate of course, but lying to the outlets where you intend to sell your wares, for example about how many 'units' you have on pre-order is probably counterproductive, I'd have thought?

The music business, in the UK at least, is pretty much split into 'scene' venues where non-established bands cut their teeth and there are fewer of them every year. They are intimately connected through promoters, tour managers, booking agents and so on, all of whom know each other. All of them will now be aware of what has happened, because it isn't common over here (that's why it has made the music press) and, from what I'm hearing from friends in the business, they're not very impressed with Mr Threatin's 'business model', least of all the venues that have lost money as a result! So that doesn't seem like a win...

I don't think this act will find anyone to book him again in a hurry, nor a band to support... though, honestly, I'm still waiting for it to be revealed as some kind of elaborate hoax, perhaps a vehicle for Sacha Baron Cohen, or something?
Yea, I mean, I think this act got caught with his hand in the cookie jar. Probably shouldn't have been so ambitious so early. If he was going to go to all that trouble, I'd probably had paid 100 people $75 to show up. Not sure how much money these people are throwing at this band. Reading the article, it sounds like it was the promoter's fault anyhow, now the artist.

But a clear similar case to this artist in the music business is huge record companies buying shed-loads of their own artists albums, to push it to the top of record sales charts. Done all the time. Nobody writes stories about it saying it's wrong.

Kinda sucks, the people with all the money do this, and it's called business. The people that don't have much money do the same thing, and they're called cheaters. Hmmm....o_O

But there's no bad press, so maybe it's all working out for Thretin. Not my style, but it's not bad music. I wouldn't have listened to it without this story.
 
This is fascinating... this guy has literally been playing his sold out 'Breaking the World Tour' to empty rooms across UK!

'Fake band' Threatin just played a UK tour to... absolutely no-one - NME

Does anyone have any background on him? Purportedly, he comes from LA. There's Facebook, and Twitter and Merchandise and so on, but no audience. None, zero, nada... on the plus side, he's made the national music press!

Is it an expensive joke? Is it some kind of Spinal Tap spoof? The mind boggles...

Reminds me of this Silibil N' Brains - Wikipedia the documentary "The Great Hiphop Hoax" is worth a watch.
I wouldn't be surprised if he turns out to be a fake American.
 
It's newsworthy because London's a lot further from LA than San Fransisco! There's some effort, as well as money, behind this... :laugh:
It’s what $500 one way, $1000 roundtrip x4 members of the band, $4k total investment? You’d need to spend more than that on a van to get you up the coast, plus gas money.

They probably spent at least that much on bots anyway.
 
It’s what $500 one way, $1000 roundtrip x4 members of the band, $4k total investment? You’d need to spend more than that on a van to get you up the coast, plus gas money.

They probably spent at least that much on bots anyway.

Thats a 4k minimum investment otherwise they would just be sitting at the airport and walking around for the entire tour sleeping outside
 
Not sure why this is newsworthy.

I've been on plenty of bizarre bills where the headliner was clearly a bought-and-paid for deal with 10k+ views/likes/follows etc. who brought 0 bodies through the door. These bands do typically seem to come out of LA.

"poopy LA band bought likes and played for no one" is just another Tuesday night in San Francisco.
Maybe, because every quality venue in LA is pay-to-play, it breeds this kind of act that thinks money will buy you popularity?
 
I feel bad for the band contracted to open on the tour. They're likely losing a lot of money and it isn't their fault.

They said in the interview that they lost money on this one show at least.

My thoughts on this? It's very sad and it fits in with the whole "rock is dying, at least in the mainstream" idea that's been going around. Not sure how the two are related, but it figures, somehow.

Also, my personal impression is that it sounds so very like an LA thing to me. Not hating on LA, been there, had a good time, but the town has a stereotype after all.
 
Kinda reminds me of the movie theaters in LA people would rent to show their obscure indie movie- often to an empty room- just to meet the minimum requirements for Oscar consideration.
 
Yes, if only we could get back to that period of human history in which disinformation, alt facts, and deliberate lies were not rampant.

LOL! More like back when those practices were less widedpread, virulent, directed and enhanced by technology and modern psychology you mean? ;)

Lies will always be with as as long as someone is attempting to curry favor or avoid punishment. But the big tidal shift over the last hundred or so years is that the very institutions that are intended to act as bulwarks against lies are now beginning to institutionalize the practice of lying themselves.

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I imagine this is more common than you think, to some capacity or another.

In business, you lose money for a few years before turning a profit. Whether you sell product at a loss, or sell less product then you estimate in the future, or simply aren’t efficient at the business.

Either way, seems like par for the course for me. I know many don’t consider music a business, but it is, to those who intend to make money with it at least.
Popular music is most definitely a business as many who’ve been ripped off would tell you. It’s the one facet or genre of music where success is determined by how well you are promoted rather than your musical talent. Musical mediocrity will let you down and derail a career in jazz, classical or theatre musical performance but it’s irrelevant in popular music and there are many examples to demonstrate that determined promotional skill beats talent.
 
Popular music is most definitely a business as many who’ve been ripped off would tell you. It’s the one facet or genre of music where success is determined by how well you are promoted rather than your musical talent. Musical mediocrity will let you down and derail a career in jazz, classical or theatre musical performance but it’s irrelevant in popular music and there are many examples to demonstrate that determined promotional skill beats talent.
And let’s not forget how many people listen with their eyes.
 
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But the big tidal shift over the last hundred or so years is that the very institutions that are intended to act as bulwarks against lies are now beginning to institutionalize the practice of lying themselves.
Truly, what else would one expect from an Institute of Truth, but to lie? To become a self-mocking abomination is the destiny of such a thing. Such tides have always come and gone. Bogeymen like Russians, technology, or psychology are nothing new. Am I supposed to be more frightened by "modern psychology"? Yes, I am. Indeed calling it "modern psychology" is a psychological technique, of persuasion.
The bulwark against lies is the freedom to speak & publish. Any institute that claims to be our truth or moral filter heads down a predictable path. The bulwark has not turned, people have turned on the bulwark. Band name of the day: Bulwark! :bassist:
The basic concepts of freedom which we humans have so painstakingly developed together are so deep in our psyche and natural to our expression, that they tend to bubble back up no matter how deeply they are drowned in propaganda and lies.
Barring nuclear war, I tend to be an optimist. There need not be a biological collapse or massive war, even while both of these things are also possible.
 
I've seen bands faking it when travelling. In Europe, is common to see some band with claims of success in the states, and of course they never were. I've seen bands and acts claim they learned from some obscure master musician from the deep South, that of course no one knows, can't be substantiated...etc.

But, I've never seen a band play to completely empty rooms and keep going? Maybe they are trying to pad their calendar with prior impressive venues and dates? Like paying to play the Fox or The Ryman with nobody there, so you can put it on your fb page?
 
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