Goes to show you can't always pay your way to the top, like this guy tried. Many can (whether their music is good or bad), but most of us are depending entirely on luck and hard work.
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Yea, I mean, I think this act got caught with his hand in the cookie jar. Probably shouldn't have been so ambitious so early. If he was going to go to all that trouble, I'd probably had paid 100 people $75 to show up. Not sure how much money these people are throwing at this band. Reading the article, it sounds like it was the promoter's fault anyhow, now the artist.lol... as a business, you can speculate to accumulate of course, but lying to the outlets where you intend to sell your wares, for example about how many 'units' you have on pre-order is probably counterproductive, I'd have thought?
The music business, in the UK at least, is pretty much split into 'scene' venues where non-established bands cut their teeth and there are fewer of them every year. They are intimately connected through promoters, tour managers, booking agents and so on, all of whom know each other. All of them will now be aware of what has happened, because it isn't common over here (that's why it has made the music press) and, from what I'm hearing from friends in the business, they're not very impressed with Mr Threatin's 'business model', least of all the venues that have lost money as a result! So that doesn't seem like a win...
I don't think this act will find anyone to book him again in a hurry, nor a band to support... though, honestly, I'm still waiting for it to be revealed as some kind of elaborate hoax, perhaps a vehicle for Sacha Baron Cohen, or something?
This is fascinating... this guy has literally been playing his sold out 'Breaking the World Tour' to empty rooms across UK!
'Fake band' Threatin just played a UK tour to... absolutely no-one - NME
Does anyone have any background on him? Purportedly, he comes from LA. There's Facebook, and Twitter and Merchandise and so on, but no audience. None, zero, nada... on the plus side, he's made the national music press!
Is it an expensive joke? Is it some kind of Spinal Tap spoof? The mind boggles...
It’s what $500 one way, $1000 roundtrip x4 members of the band, $4k total investment? You’d need to spend more than that on a van to get you up the coast, plus gas money.It's newsworthy because London's a lot further from LA than San Fransisco! There's some effort, as well as money, behind this...![]()
Ok, then name one.That's really not what I would call a fake band. Few make it up the ladder the hard way. I could give examples of bands that started just like this but I would be typing all day.
It’s what $500 one way, $1000 roundtrip x4 members of the band, $4k total investment? You’d need to spend more than that on a van to get you up the coast, plus gas money.
They probably spent at least that much on bots anyway.
Maybe, because every quality venue in LA is pay-to-play, it breeds this kind of act that thinks money will buy you popularity?Not sure why this is newsworthy.
I've been on plenty of bizarre bills where the headliner was clearly a bought-and-paid for deal with 10k+ views/likes/follows etc. who brought 0 bodies through the door. These bands do typically seem to come out of LA.
"poopy LA band bought likes and played for no one" is just another Tuesday night in San Francisco.
I feel bad for the band contracted to open on the tour. They're likely losing a lot of money and it isn't their fault.
Yes, if only we could get back to that period of human history in which disinformation, alt facts, and deliberate lies were not rampant.Just one more manifestation of life during our present era of disinformation, “alt facts,” and deliberate lies.
Yes, if only we could get back to that period of human history in which disinformation, alt facts, and deliberate lies were not rampant.
Popular music is most definitely a business as many who’ve been ripped off would tell you. It’s the one facet or genre of music where success is determined by how well you are promoted rather than your musical talent. Musical mediocrity will let you down and derail a career in jazz, classical or theatre musical performance but it’s irrelevant in popular music and there are many examples to demonstrate that determined promotional skill beats talent.I imagine this is more common than you think, to some capacity or another.
In business, you lose money for a few years before turning a profit. Whether you sell product at a loss, or sell less product then you estimate in the future, or simply aren’t efficient at the business.
Either way, seems like par for the course for me. I know many don’t consider music a business, but it is, to those who intend to make money with it at least.
And let’s not forget how many people listen with their eyes.Popular music is most definitely a business as many who’ve been ripped off would tell you. It’s the one facet or genre of music where success is determined by how well you are promoted rather than your musical talent. Musical mediocrity will let you down and derail a career in jazz, classical or theatre musical performance but it’s irrelevant in popular music and there are many examples to demonstrate that determined promotional skill beats talent.
Truly, what else would one expect from an Institute of Truth, but to lie? To become a self-mocking abomination is the destiny of such a thing. Such tides have always come and gone. Bogeymen like Russians, technology, or psychology are nothing new. Am I supposed to be more frightened by "modern psychology"? Yes, I am. Indeed calling it "modern psychology" is a psychological technique, of persuasion.But the big tidal shift over the last hundred or so years is that the very institutions that are intended to act as bulwarks against lies are now beginning to institutionalize the practice of lying themselves.
