It costs a great deal of money birthing and raising those super exotic snakes.
Then you have to harvest the oil from the snakes, which requires very special equipment do it without injuring said snakes.
Once you have harvested enough snake oil to make a batch of cables, then you can begin infusing the snake oil into the secret inner jacketing material but it has to be done only during a full moon.
The soldering process requires the best silver taken from bullets meant for killing vampires.
The connectors are plated with gold from ancient Egyptian tombs, nothing else really reproduces the sounds of your early 60's Fender Precision accurately.
With all the materials, time, effort, equipment and expertise required...Underwood is barely turning a profit, it is more a labor of love.
