I can tell you that both companies (Gibson and Fender) keep putting out duds that stray too far from their original designs, and then put insanely high price tags on them. (Gotta pay the idiots who designed them, right?). 'These same companies also don't seem to know when to leave something alone (Gibson Les Paul, Fender Jazz Bass and Precision Bass). Rather than do stupid gimmicky things to already existing designs, give us more colors and USEFUL options. That costs less than putting automated tuners (which cost millions to "invent") on a guitar that doesn't need them. Also, Fender and Gibson have both come out with some great "new" models that people actually DO buy, but then they inexplicably STOP making them. These are just a few of the issues I see with both companies. Both are out of touch. I mean, how long will the Fender PJ Mustang Bass last? People seem to love it, so that tells me that it will be gone in a few years. They could just offer some more colors for it and watch the sales go up even more on that model. I don't think faded sonic blue was a great choice for a color to launch that bass. Faded sonic blue in itself is just a bizarre thing to come up with in the first place. Sonic blue never faded like that. It turned green! Okay... rant over.