Kids associate guitars with old men, hippies, and geeks. Seems like a big "Duh" to me that guitars are not selling the way they did in the 70s, 80s and 90s. Another thing the article doesn't mentions, although I pretty much skimmed it, is that I think youtube might be scaring some people away. Who the hell wants to work at playing for years to become competent when you see an 8 year old Asian kid who smokes 90% of the most famous guitarists of the 80s.
i think thats half right - what i notice with my kids is the instant gratification they get when they throw a bunch of loops together on Acid and it actually sounds like something. Kids want instant gratification these days - our modern world teaches them this and they get annoyed when they have to do something 'with effort' like scroll down on a computer to read something or do an extra button click or two when operating software or a video game...learning to play guitar, or any instrument, takes an investment of time and patience and they just dont want to wait that long for the reward - especially when there are now so many other technological means to create music that require much less of an effort


